Get Personal & Get More Conversions
IBM® Product Recommendations can help make your assets work harder by adding offers and product recommendations to your emails, your websites, your mobile apps, your kiosks, call centers – whatever you use to drive conversions. Use the data you’re already gathering in your IBM tags and storing in IBM LIVE Profiles from all your other IBM solutions to automatically create personalized recommendations based on historical and current interests. Want to provide recommendations for someone new to your site? No problem, IBM Product Recommendations automatically taps the wisdom of the crowds to provide tailored suggestions – and the more tailored the suggestion, the higher the likelihood of conversion. IBM Product Recommendations makes cross-sell/up-sell literally push button simple. It has an integrated link to IBM LIVEmail so you can automatically add real-time recommendations to emails. It even has a seeding capability for promoting new products that don’t yet have any historical data. To help you get started, conduct an annual program review, or just run the program for you on an ongoing basis, you can tap into the expert IBM Client Services Consultants. Adding incremental revenue has never been easier or more flexible so why not take the plunge?
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IBM Product RecommendationsLearn about the impact dynamic personalized product recommendations can have on your marketing programs. Insert your own data and see how much revenue lift you can expect based on what we saw for other customers.
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Case Studies
- An online baby care retailer nets a 129 percent higher conversion rate (504KB)
- An online retailer grows cross sell revenue by 800% with IBM Coremetrics Intelligent Offer (905KB)
- Dynamic, personalized recommendations yield 13% cross sell conversion lift for Jessops (558KB)
- FootSmart steps up cross selling with IBM Coremetrics Intelligent Offer (959KB)
- Orvis increases cross sell revenues by 70% with IBM Coremetrics Intelligent Offer (915KB)
- PETCO optimizes spend by understanding paths to purchase (2MB)
- S&S Worldwide sees a 75 percent gain in sales of recommended products (898KB)
Webinars
- Customer Best Practices Series: Optimize Cross Sell and Product Performance with Analytics 2010, Explore and Intelligent Offer
- EMM Customer Webinar: Improve Your Customer Experience and Improve Conversations and Conversion
- EMM Customer Webinar: Make 2012 Campaigns More Effective by Using 2011 Holiday Data
- EMM Customer Webinar: Overcome Challenges Facing CMOs and Transform Your Marketing Programs
- What's New: Integrated Digital and Cross-Channel Marketing
White Papers
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