Skip to main content


IBM Impression Attribution

IBM Impression Attribution

Track Effectiveness of Offsite Assets
And Spend Where the Influence Is

Clicks are great but why bother to create videos, display ads, social media, widgets, and other marketing assets if you can’t accurately measure how effective they are at generating engagement and conversion? Well, now, with IBM® Digital Analytics Impression Attribution, you can. This unique application takes advantage of the IBM tags you already have to show you exactly how each tactic influenced your audience with regard to page views, conversions, and other metrics. And the data is immediately visible in the familiar IBM Digital Analytics/Explore interface so there’s no learning curve. The result is a much better picture of where to invest your marketing dollars for maximum acquisition, conversion, and retention. As always, if you need any advice, you can tap into the expertise of IBM’s Client Services Consultants.

Featured Item

Video: IBM Actionable Digital Analytics
Learn how to uncover customer insights and increase sales and overall visitor conversion.
Watch now (00:02:12)

Contact IBM

Considering a purchase?

Product Support

IBM DemandTec Product Support

IBM On Premise Product Support

IBM SaaS Product Support

IBM Email Optimization

IBM Marketing Operations On Demand

IBM Unica Search