So Many Properties, So Easy to Manage & Optimize
IBM® Digital Analytics Multisite lets you manage all your microsites, mobile applications, or other digital properties across brands and geographies in one easy-to-use interface that you already know how to use. With a few clicks, you can go from analyzing customers’ behavior and automating digital marketing programs for individual websites, to studying groups of websites or the business as a whole. By bringing all these properties under the same big tent and using the same tagging methodology across all of them, you can get even higher return from your existing investment in IBM. That’s because visitor behavior on these properties flows into IBM LIVE Profiles, making the data set even richer and giving you incredibly detailed personalization options across all your IBM solutions. To help you get started, conduct an annual marketing programs review, or be an ongoing resource for your team, you can tap the expertise of IBM Client Services Consultants.
Manage Multiple Online Properties
Learn how you can use IBM Enterprise Analytics to understand and manage multiple online properties of different types so you can optimize them for better conversion.