Products/Services

Retarget Based on Customer Insight, Not Guesswork

IBM^® AdTarget works seamlessly with your advertising network partner to send the most relevant ads to your visitors based on their preference. How? By using the data you’re already gathering through your website tags and your other IBM marketing solutions. Just drag and drop inside the integrated interface and you can match your creative to a syndication partner. IBM AdTarget doesn’t need any additional tagging but you still get all the great attribution capabilities you need to see what ads worked best at bringing visitors back to your site. Best of all, personalized ads are proven to have higher conversion rates, which means a lower cost per ad and a nice lift in revenue even in off-peak seasons. This is a great way to supplement customer acquisition campaigns such as pay per click or, when used in combination with personalized email, IBM AdTarget helps make retargeting a reality. And, to help you on an ongoing basis or just conduct an annual program review, you can tap into the expert IBM Client Services Consultants.

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