Product updates: IBM Unica eMessage

Unica eMessage will now offer post-click analysis to better understand which links are clicked for better optimization of email campaigns. For example, email marketers can see not only who opened the email and who clicked on the embedded links, but also how long they stayed on site, which pages they visited, how many made a purchase, and so on. This new capability helps email marketers track and measure email marketing end-to-end, from emails send, to what recipients do after they click on email links – which lets you know what you can do to help reduce bounces and improve conversions and email marketing efforts.

If you have any questions, please contact your account manager.

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