A Full Day of Hands-on Learning, Networking, and Strategic Insight in Your Own Back Yard!
The Enterprise Marketing Management (EMM) team is going on the road and bringing exciting, exclusive content for users of IBM marketing solutions to a city near you with the EMM Regional User Groups (RUGs).
And this year, we’re going deeper into how marketers in your region are using our products. We’ve invited two local marketers to present their own stories at each RUG so that you can learn from them on-site and build mutually beneficial relationships with them long-term.
Of course, as you can see by the agenda below, we’ll also have content for strategic planners as well as technical and business users. We’ll show you how to use the products you have even better as well as give you details about our latest and greatest tools and services – including offerings from our newest EMM group members, pricing and promotions leader DemandTec and customer experience leader Tealeaf.
Team members from Support, Product Management, Professional Services, as well as your local Account Manager will be on site to answer any questions you have. Plus, we’re inviting key business partners who are experts in EMM and in various areas of marketing to join us for the networking cocktail reception so that you can make connections with them and take your programs to the next level.
And all at no charge – so bring as many of your team as you like. Just remember, seating is limited.
Don’t miss out – register for your local RUG today!
Dates and cities – Click to register
Agenda
- 8:00 a.m. - Breakfast - Welcome & Introductions
- 9:00 a.m. - IBM General Session – IBM EMM Group’s Vision for Marketing Solutions and Product Roadmap
- 9:30 a.m. - Breakout Sessions – Getting More From the Products You Already Have (choose your topic)
- 10:30 a.m. - General Session – First Person Customer Presentation
- 11:30 a.m. - Lunch - Birds of a Feather Roundtable Discussions (choose your topic)
- 1:00 p.m. - Hands-on Product Test Drives
- 2:00 p.m. - General Session – First Person Customer Presentation
- 3:00 p.m. - General Session – Town Hall-style meeting on the future direction of EMM products
- 4:00 p.m. - General Session – Preview of Additional IBM EMM Customer News and Events
- 5:00 p.m. - Networking Cocktail Reception
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