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Hear how other marketing leaders are using EMM marketing solutions. Read white papers.

1800Flowers

Smarter Commerce at 1-800-FLOWERS.COM (00:01:57)

Best Buy

Smarter Commerce at Best Buy (00:02:18)

Calendars.com

Smarter Commerce at Calendars.com (00:03:33)

CPA2Biz

Smarter Commerce at CPA2Biz (00:03:45)

Customer-Centric Retail Marketing

Customer-Centric Retail Marketing (00:02:43)

CustomInk

Smarter Commerce at CustomInk (00:03:41)

eCommera

Smarter Commerce at eCommera (00:02:33)

First Tennessee

Smarter Commerce at First Tennessee (00:02:08)

Godrej Group

Smarter Commerce at Godrej (00:06:37)

Groupe Aeroplan

Smarter Commerce at Groupe Aeroplan (00:03:06)

Hanover Direct

Smarter Commerce at Hanover Direct (00:03:51)

IBM Coremetrics Digital Marketing

IBM Coremetrics Digital Marketing Optimization Suite (00:03:15)

IBM EMM Email Marketing

IBM EMM Email Marketing (00:02:58)

L'Occitane en Provence

Smarter Commerce at L'Occitane en Provence (00:03:07)

National Instruments

Smarter Commerce at National Instruments (00:01:33)

Office Depot

Smarter Commerce at Office Depot (00:03:34)

Telefonica

Smarter Commerce at Telefonica (00:01:39)

The Digitally Connected Customer

The Digitally Connected Customer (00:02:38)

Zondervan

Smarter Commerce at Zondervan (00:03:20)

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Specials

Products/Services

Services

IBM Client Services

Make the most of your applications with our experts.

Cross-Channel Campaign Management Products

IBM Campaign

Design, deploy, analyze, and optimize.

IBM Contact Optimization

Streamlines processes and improve budget management.

IBM Distributed Marketing

Enable global teams to create or localize campaigns.

IBM Email Optimization

Ensure email deliverability and track recipient data.

IBM eMessage

Coordinate email and mobile messages.

IBM Interact

Personalize your inbound marketing channels.

IBM Leads

Qualify, prioritize, assign, and measure leads.

IBM Opportunity Detection

Indentify patterns and send triggered responses.

Digital Marketing Optimization Products

IBM AdTarget

Increase return on ad spend with targeted display ads.

IBM Digital Analytics

Understand complex behaviors and optimize where it counts.

IBM Digital Analytics Impression Attribution

Measure the effectiveness of off-site media.

IBM Digital Analytics Lifecycle

Accelerate the customer's journey to conversion.

IBM Digital Analytics Multichannel

Correlate offline and online data for a complete picture.

IBM Digital Analytics Multisite

Manage and optimize multiple sites, mobile, and more.

IBM Marketing Center

Coordinate and tailor all your digital activities with one, cloud-based command center.

IBM LIVEmail

Deliver targeted and relevant messages based on behavior.

IBM Product Recommendations

Tailor every experience and get more conversions.

IBM Search Marketing

Increase the reach and effectiveness of search campaigns.

Marketing Integration Optimization Products

IBM Marketing Operations On Demand

Simplify marketing calendars, budgeting, and more.

IBM Marketing Operations On Premise

Simplify marketing calendars, budgeting, and more.