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See how other top companies are succeeding with EMM solutions. Read the case studies.

See how other top companies are succeeding with EMM solutions. Read the case studies.

A Mattress Retailer

Paid keyword placements enhance call center sales for a mattress retailer (662KB)

A Telephony Leader

Telephony leader doubles return on ad spend (983KB)

Ace Mart

Ace Mart reduces online marketing spend by 25 percent to improve ROI (959KB)

Baby Supplies Retailer

An online baby care retailer nets a 129 percent higher conversion rate (504KB)

Boden

Boden increases trouser sales by 160% with IBM Coremetrics Web Analytics (136KB)
Boden more than doubles return on non-brand search terms with IBM Coremetrics client services (141KB)

Burt's Bees

For Burt’s Bees, display ad retargeting creates a buzz (718KB)

Calendars.com

Calendars.com frees up its datebook to drive paid search ROI (948KB)

customink.com

CustomInk.com monitors business vital signs with IBM Coremetrics (982KB)

Financial Services Client

FootSmart

Hanover Direct

Hanover Direct uncovers search word gems with attribution data (973KB)

Health and Beauty Retailer

A health and beauty retailer gets a website makeover by IBM Coremetrics (940KB)

Healthcare Provider

Leading healthcare company drives down marketing costs (981KB)

Insurance

Insurance company empowers local agents (954KB)

Jessops

Dynamic, personalized recommendations yield 13% cross sell conversion lift for Jessops (558KB)

Lands' End

Lands’ End implements customer-centric strategies (2.14MB)

Orvis

Orvis increases cross sell revenues by 70% with IBM Coremetrics Intelligent Offer (915KB)

PETCO

Personalized Marketing

Personalized Marketing (952KB)

Reader's Digest

Reader’s Digest gains operational control over direct marketing (887KB)

Resort Operator

Vacation ownership company boosts sales with IBM Unica (976KB)

Restaurant Chain

IBM Unica keeps restaurant chain on fast track (963KB)

Rodale

Rydex

Rydex Investments rides high with IBM Unica (1.63MB)

S&S Worldwide

S&S Worldwide sees a 75 percent gain in sales of recommended products (898KB)

Seton Hall

SkyMall

SkyMall uses IBM Coremetrics to boost email relevancy and sales (687KB)

Software

Online career company achieves growth with targeted marketing (958KB)

Sofware Client

Software company uses IBM Unica to streamline marketing operations (963KB)

Speedo UK

Speedo®/Coremetrics® partnership increases return on PPC advertising (539KB)

Telecommunications Provider

Telco delivers targeted, personalized campaigns (952KB)

US Cellular

U.S. Cellular boosts campaign volume and performance (948KB)

Virgin Atlantic

Virgin Atlantic Airways successfully deploys IBM Coremetrics Web Analytics (320KB)

wehkamp.nl

Wireless Service Provider

Wireless service provider reduces churn with targeted marketing (959KB)

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Specials

Products/Services

Services

IBM Client Services

Make the most of your applications with our experts.

Cross-Channel Campaign Management Products

IBM Campaign

Design, deploy, analyze, and optimize.

IBM Contact Optimization

Streamlines processes and improve budget management.

IBM Distributed Marketing

Enable global teams to create or localize campaigns.

IBM Email Optimization

Ensure email deliverability and track recipient data.

IBM eMessage

Coordinate email and mobile messages.

IBM Interact

Personalize your inbound marketing channels.

IBM Leads

Qualify, prioritize, assign, and measure leads.

IBM Opportunity Detection

Indentify patterns and send triggered responses.

Digital Marketing Optimization Products

IBM AdTarget

Increase return on ad spend with targeted display ads.

IBM Digital Analytics

Understand complex behaviors and optimize where it counts.

IBM Digital Analytics Impression Attribution

Measure the effectiveness of off-site media.

IBM Digital Analytics Lifecycle

Accelerate the customer's journey to conversion.

IBM Digital Analytics Multichannel

Correlate offline and online data for a complete picture.

IBM Digital Analytics Multisite

Manage and optimize multiple sites, mobile, and more.

IBM Marketing Center

Coordinate and tailor all your digital activities with one, cloud-based command center.

IBM LIVEmail

Deliver targeted and relevant messages based on behavior.

IBM Product Recommendations

Tailor every experience and get more conversions.

IBM Search Marketing

Increase the reach and effectiveness of search campaigns.

Marketing Integration Optimization Products

IBM Marketing Operations On Demand

Simplify marketing calendars, budgeting, and more.

IBM Marketing Operations On Premise

Simplify marketing calendars, budgeting, and more.