Webinar: Best Practices in Event Marketing
Learn how to move your outbound marketing beyond retargeting in order to provide customers with highly targeted, desirable, and profitable experiences with event marketing.
February 25, 8 am PT / 11 am ET
Webinar: Listen to Your Customers:
7 Key Customer Experience Trends
Learn how leading marketers are using expanding data sources to gain insights into their customers’ buying patterns and brand preferences.
March 5, 11 am PT / 2 pm ET
IBM ExperienceOne Connected Online Community
Join the IBM ExperienceOne Connected online community and learn best practices, build your network, and discuss industry news with other users from around the globe.
Magic Quadrant for Integrated Marketing Management
Read this report to learn the key organizational and market challenges facing today's marketing leaders.
IBM ExperienceOne | Amplify 2015
Save the date to attend the premier conference for customer engagement professionals.
IBM Completes Acquisition of Sliverpop
Builds marketing automation with cloud-based capabilities
Smarter Commerce Blog Posts
Get best practice tips, thought leadership ideas, and commentary on marketing and analytics news from IBM product experts and business leaders.
The Digital Customer Experience
A good digital experience is critical to staying competitive. But how do you know what’s working well? And how do you determine what needs to be improved? This eBook reveals valuable insights into what consumers think and what companies need to improve.
IBM Tealeaf cxLifecycle integrates quantitative, qualitative and behavioral data to derive customer experience insights and reduce conversion struggles across multiple buying cycles.
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