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Enterprise Marketing Management. Fuel your marketing programs with exclusive content. Welcome to the Customer Café.

Enterprise Marketing Management

Welcome to the Customer Café

SmarterCommerce. Global Summit 2014 Tampa. May 12-15, 2014 | Tampa Convention Centar. Smarter Commerce: Moments matter.

Regional User Groups. Coming to a town near you! Register now.

Smarter Commerce Summit 2014.

Merchandizing Solutions for Retailers and Consumer Packaged Goods firms. Learn more. New Merchandizing Offerings from IBM DemandTec.

New Merchandizing Offerings from IBM DemandTec.

New Merchandizing Offerings from IBM DemandTec.


What’s New: New Recommendations and Marketing Execution Capabilities

Learn how the Digital Marketing Optimization Suite gives marketers new granular controls for fine tuning recommendations and greater marketing execution capabilities.

Boost ROI While Meeting Customer Needs Webinar: A First Person Case Study from a Top Online Marketer

Learn how an award-winning, highly successful online marketer set up their systems, developed their marketing strategies, and used data to improve campaign performance.

  • IBM EMM Connected Online Community

    Join the IBM EMM Connected online community and learn best practices, build your network, and discuss industry news with other EMM users from around the globe.

  • State of Marketing Survey

    See how global marketers are improving customer experience, removing silos across channels, and embracing a greater partnership with IT.

  • Marketing Strategies

    Get the solutions you need to take your programs to the next level.

  • New DemandTec Product Release

    Customers can now do more with DemandTec price, promotion, and product mix decision applications for the retail and consumer goods industries.

  • EMM Blog Posts

    Get best practice tips, thought leadership ideas, and commentary on marketing and analytics news from IBM EMM product experts and business leaders.

  • eBook: Embracing SaaS: A Blueprint for IT Success

    Learn key success factors inherent in SaaS solution deployment.

  • New Product

    IBM Marketing Center gives you a single, cloud-based control center for all your digital marketing applications.

  • Training Courses

    Sign up for self-paced or instructor-led courses to suit your application, role, timeline and preferred learning format.

Featured Video

Digital Marketing Strategies,PLAY VIDEO

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Kent Bradahl...