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Enterprise Marketing Management. Fuel your marketing programs with exclusive content. Welcome to the Customer Café.

Enterprise Marketing Management

Fuel your marketing programs with exclusive content


Holiday Readiness Report

IBM ExperienceOne

Seventh Annual Online Holiday Readiness Report

Merchandizing Solutions for Retailers and Consumer Packaged Goods firms. Learn more. New Merchandizing Offerings from IBM DemandTec.

New Merchandizing Offerings from IBM DemandTec.

Merchandising Solutions for Retails and Consumer Packaged Goods Firms

Webinar: Understand Your Customer in Context and Deliver More Meaningful Engagement

Learn how to use customer behavior analytics to deliver better digital experiences and more personalized engagement.

Customer Best Practices Webinar: Getting The Most out of A/B Testing

Learn how to get the most out of your A/B testing so you can make better programming decisions and increase results.

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    IBM EMM Connected Online Community

    Join the IBM EMM Connected online community and learn best practices, build your network, and discuss industry news with other EMM users from around the globe.

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    State of Marketing Survey

    See how global marketers are improving customer experience, removing silos across channels, and embracing a greater partnership with IT.

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    SmarterCommerce Global Summit 2014

    Thank you for making the Smarter Commerce Global Summit 2014 a success!

  • IBM

    IBM to Acquire Silverpop

    Builds marketing automation with cloud-based capabilities

  • IBM

    EMM Blog Posts

    Get best practice tips, thought leadership ideas, and commentary on marketing and analytics news from IBM EMM product experts and business leaders.

  • IBM

    eBook: Embracing SaaS: A Blueprint for IT Success

    Learn key success factors inherent in SaaS solution deployment.

  • IBM

    New Product

    IBM Marketing Center gives you a single, cloud-based control center for all your digital marketing applications.

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    Training Courses

    Sign up for self-paced or instructor-led courses to suit your application, role, timeline and preferred learning format.

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