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Enterprise Marketing Management. Fuel your marketing programs with exclusive content. Welcome to the Customer Café.

Enterprise Marketing Management

Welcome to the Customer Café

Get Expert Advice to Boost Your Marketing Strategies: Personalization Mobile, Social, & More.

Regional User Groups. Coming to a town near you! Register now.

Marketing Strategies. Learn More.

Merchandizing Solutions for Retailers and Consumer Packaged Goods firms. Learn more. New Merchandizing Offerings from IBM DemandTec.

New Merchandizing Offerings from IBM DemandTec.

New Merchandizing Offerings from IBM DemandTec.

The IBM Conversion Expert Panel:

Turning Routine Touchpoints into Marketing Opportunities

Hear a panel of industry experts from Nice Systems, Sugar CRM, Toshiba, and IBM share best practices


Watch Best Practices Webinars

Choose from Digital focus or Crosschannel Marketing focus and get expert advice from professional services and support experts.

  • EMM Smart Cookies

    Learn how to tap into the latest trends and get product expertise from the expert EMM consultants as they post tips on LinkedIn and Twitter.

  • State of Marketing Survey

    See how global marketers are improving customer experience, removing silos across channels, and embracing a greater partnership with IT.

  • Marketing Strategies

    Get the solutions you need to take your programs to the next level.

  • New Merchandizing Offerings

    Price, promotion, and product mix optimization products from IBM DemandTec.

  • EMM Blog Posts

    Get best practice tips, thought leadership ideas, and commentary on marketing and analytics news from IBM EMM product experts and business leaders.

  • IBM Global CMO Study 2012

    Get best practices gleaned from face-to-face interviews with 1,734 Chief Marketing Officers (CMOs) across 19 industries and 64 countries.

  • New Product

    IBM Marketing Center gives you a single, cloud-based control center for all your digital marketing applications.

  • Training Courses

    Sign up for self-paced or instructor-led courses to suit your application, role, timeline and preferred learning format.

Featured Video

IBM Cross-Channel Marketing Optimization, PLAY VIDEO.

Featured Customer

Play Video. Matthew Smith. Vice President Customer Relationship Management. Best Buy.