IBM Digital Analytics Benchmark

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In addition, Benchmark measures every single interaction on every single participating site, capturing comprehensive behavioral data. Using accurate and complete data provides you with the confidence to use Benchmark information to drive business decisions and investment. Benchmark offers the following important metrics:

  • Industry trends by comparison period: sessions, page views, product views, orders, sales, natural search sessions, paid search sessions, marketing sessions, direct load sessions and referring sites sessions. Note: these metrics reflect only a percent change from a previous period, not absolute figures.
  • Site trends: product views/session, item abandonment rate, session conversion rate and onsite search session percent.
  • Visitor summary: page view/session, average session length, average new session length, average repeat session length and average time on page.
  • Visitor behavior: bounce rate, new session percent, repeat session percent, multi-page session percent and new visitor conversion rate.
  • Ecommerce funnel: browser session percent, shopping cart session percent and purchasing session percent.
  • Transactions: average items per order, average orders per session, average order value, shopping cart abandonment rate and shopping cart conversion rate.
  • On-site search: sessions, conversion rate and average order value where on-site search is used.
  • Marketing: traffic, sales and conversion rate ratios from direct load, natural search, paid search, referring sites and marketing programs.
  • Browser types: Internet Explorer, Firefox, Opera, Safari and Google Chrome.
  • Mobile device: session and conversion rate percentages associated with leading mobile devices.
  • Social sites: session and conversion rate percentages associated with top social referral sites.

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