Offering a highly intuitive interface, IBM® Coremetrics® Benchmark delivers aggregated and anonymous competitive data for industry-specific, best practice key performance indicators, showing how your site performs compared to industry leaders and peers. With Coremetrics Benchmark, you can anticipate threats before they arise and stay one step ahead of the competition.
- Compare your performance against an industry vertical and sub-vertical, including percentile data.
- Create personalized views with drag and drop metric modules.
- Get intra-day benchmark updates in near real time.
- Toggle between different time periods, including days, weeks, months and quarters.
- Compare performance against previous periods.
- Incorporate RSS feeds, images and labels into benchmark dashboards.
- Export benchmark data into third-party applications.
In addition, Coremetrics Benchmark measures every single interaction on every single participating site, capturing comprehensive behavioral data. Using accurate and complete data provides you with the confidence to use benchmark information to drive business decisions and investment. Benchmark offers the following important metrics:
- Industry trends by comparison period: sessions, page views, product views, orders, sales, natural search sessions, paid search sessions, marketing sessions, direct load sessions and referring sites sessions. Note: these metrics reflect only a percent change from a previous period, not absolute figures.
- Site trends: product viewssession, item abandonment rate, session conversion rate and onsite search session percent.
- Visitor summary: page view/session, average session length, average new session length, average repeat session length and average time on page.
- Visitor behavior: bounce rate, new session percent, repeat session percent, multi-page session percent and new visitor conversion rate.
- Ecommerce funnel: browser session percent, shopping cart session percent and purchasing session percent.
- Transactions: average items per order, average orders per session, average order value, shopping cart abandonment rate and shopping cart conversion rate.
- On-site search: sessions, conversion rate and average order value where on-site search is used.
- Marketing: traffic, sales and conversion rate ratios from direct load, natural search, paid search, referring sites and marketing programs.
- Browser types: Internet Explorer, Firefox, Opera, Safari and Google Chrome.
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Coremetrics Benchmark Resources
- Best Practices: Top Five Retail KPIs for Evaluating Online Performance
Knowing how you can perform relative to your peers can uncover new opportunities for growth and investment.
- Webinar: Benchmarking Your Online Marketing Initiatives Versus Competitors and Industry Standards
In this AMA sponsored webcast to we'll share market data and key performance highlights from the Coremetrics Bench tool to outline implications and key takeaways that can help you set the right course for your social, mobile and online marketing investments.
- Data sheet: Coremetrics Benchmark (293KB)
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