Black Friday and Cyber Monday 2012 U.S. Online Retail
What is IBM Digital Analytics Benchmark?
Benchmark enables online retailers to measure their online marketing results--including e-commerce data--against that of their peers. Benchmark is the only peer-level benchmarking solution that delivers aggregated and anonymous competitive data for industry-specific key performance indicators (KPIs), showing how a site performs competitively and historically compared to its respective industry overall, as well as to peers and direct competitors.
What retail sub-verticals does Benchmark cover?
Benchmark includes the following sub-verticals:
- Apparel
- B2B
- Department Stores
- General Merchandiser
- Gifts
- Health and Beauty
- Home
- Intimate Apparel
- Jewelry
- Office Supplies/Electronics
- Outdoor Apparel and Gear
- Pets
- Sports Apparel and Gear
- Teen Apparel
For the purposes of our special holiday reports, we are focusing on:
- Apparel
- Department Stores
- Health and Beauty
- Home Goods
How many companies are in each retail sub-vertical?
We require a minimum of five companies for each retail sub-vertical.
Do you only release numbers in the aggregate?
Yes. We only release numbers in the aggregate.
Do you ever release results for a specific retailer?
No. We only release anonymous results.
Do participating companies know who else is in their vertical or sub-vertical?
Participating companies only see results in the aggregate to protect the privacy of each of the participating companies. We never reveal a specific retailer’s results.
Is Benchmark a new product?
No, Benchmark is not a new product. It was introduced as Coremetrics LIVEmark™ in 2005.
How is Benchmark sold?
Benchmark is sold as part of IBM Digital Analytics.