While personalization is critical to marketers, four out of five consumers don't feel brands know them as individuals.
Watch this webinar to get an overview of the 2014 holiday online retail performance. See real-time data from Black Friday and Cyber Monday—and discover the trends that can help you prepare your omni-channel approach.
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IBM Digital Analytics Benchmark shows 10.2 percent growth in online shopping for Valentine's Day.
Snowbound shoppers in the Northeast drove 20 percent increase in online shopping during recent storms.
Mobile shoppers created record-breaking results for retailers over the holiday season.
UK’s Black Friday was the biggest shopping day of the season, culminating in online sales growth of 13.4 percent.
Consumers clicked away on Cyber Monday, which continued to be the biggest online shopping day of the year.
I’m happy to report that with online sales up 13.9 percent year-over-year, the holiday shopping season was a success.
Cyber shopping through November and December set another record high while mobile traffic accounted for 45 percent of all online traffic.
Mobile devices drive more than half of all online traffic, one-in-three online purchases.