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Alert: Online shopping action simmers with early Turkey Week deals

Alert: Online shopping action simmers with early Turkey Week deals

Holiday Benchmark staff | November 26 2014

Gift buyers drive nearly 9% online sales growth on Monday and Tuesday in the run up before the main shopping event.
Read the full report.


 

Blog: This Holiday Season, Give the Gift that Keeps on Giving…Relevancy

Blog: This Holiday Season, Give the Gift that Keeps on Giving...Relevancy

Nancy Costopulos | November 26 2014

For marketers, the holidays are not just about cookies and sugar plums, but something far sweeter—transactions and revenue. Those who know how to turn data and information into insights will be able to cook up something delicious for the holidays.
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Blog: Why Agility and Convenience are the Keys to Success This Holiday Season

Blog: Why Agility and Convenience are the Keys to Success This Holiday Season

Chris Pope | November 25 2014

Connected consumers are everywhere. They’re living their lives across channels via mobile, social, email, and on their smartphones, desktops and tablets. According to the latest IBM Benchmark report, Australia set a new Click Frenzy record this year with online sales up 27.7 percent from 2013, to cash in on online bargains.
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Alert:

Alert: Early bird shoppers stuffed their checkout carts last weekend

Holiday Benchmark staff | November 24 2014

Online shoppers took advantage of early Thanksgiving and Black Friday offers this past weekend by driving 18.7% sales growth over the same time last year according to new IBM Digital Analytics Benchmark data.
Read the full report.


 

Blog: Holiday Magic

Blog: Make Holiday Magic with the Right Data and the Means to Use It

Maria Winans | November 24 2014

When I was a little girl, I wished that Santa Claus would bring me a doll I'd seen on TV. Sure enough, on that special morning when I opened the present from Santa and saw the doll inside, it was a magical moment. And, while I wasn't really surprised that he knew, I just wondered how.
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Blog: Using Analytics to Feel Right at Home With Our Customers

Blog: Using Analytics to Feel Right at Home With Our Customers

Ramin Eivaz | November 24 2014

If you think back to the best gift you ever received during the holidays, I’ll bet for most of you it’s not just the most expensive present or the one that came in the biggest box. No, the best gifts usually come from people that really know you and put a lot of thought into personalizing that gift just for you.
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Blog: Benchmark Live

Blog: Putting Your Finger on the Pulse of the Holiday Shopping Season

Kevin Bishop | November 20 2014

If you’ve watched television, opened your email, or searched a website in the past two weeks (and I know you have) you have already noticed the onslaught of promotions touting a chance to get a jump on the Black Friday shopping frenzy. Retailers big and small are offering consumers earlier, better, deals—in store and online.
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Alert: IBM Predicts Record Mobile Holiday Shopping

Alert: Australia’s 'Click Frenzy' Sets Online Holiday Shopping Record

Holiday Benchmark staff | November 19 2014

Sales from the annual online shopping blitz from 'down under' are up nearly 28 percent over last year while mobile sales jumped more than 15 percent.
Read the full report.


 

Blog: Speed Matters—Are you fast enough to catch this year's holiday shopper

Blog: Speed Matters—Are you fast enough to catch this year's holiday shopper?

Maureen Little | November 18 2014

At the cusp of the busy holiday shopping season, marketers—especially retailers—need a clear strategy in place to capture the attention of today’s increasingly connected consumers. According to IBM's 2014 Holiday Predictions Report, total online sales this holiday season are projected to increase 15.8% between Thanksgiving and Cyber Monday.
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Blog: Three Email Tips to Cash in on This Year's Holiday Shopping Trends

Blog: Three Email Tips to Cash in on This Year's Holiday Shopping Trends

Bill Haskitt | November 11 2014

Between Thanksgiving promotions, Black Friday sales, and Cyber Monday events, retailers face a hectic holiday season. This year, consumers are in the driver’s seat – between in-store and online options and a zillion competitors pushing grand slam deals, consumers are empowered to shop whenever, however, and wherever they please.
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Blog: Trend shopping and holiday shopping forcasts

Blog: Why More Clicks Will Be Happening on Mobile This Holiday Season

Loren McDonald | November 10 2014

As mobile devices have grown in sophistication, they’ve become an integral part of our daily routine. Two out of three people now keep a mobile device within reach at all times, with the typical user interacting with these devices 150 times a day.
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Blog: Trend shopping and holiday shopping forcasts

Blog: Trend-spotting and holiday shopping forecasts, at your service

Alisa Maclin | November 10 2014

Every year at this time, the IBM Digital Analytics Benchmark (now in its 7th year) becomes somewhat of beacon of insight among media and business circles. That’s because it’s the industry’s only real-time, cloud-based, self-service source for a comprehensive view of online shopping ecommerce and behavior metrics.
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Blog: 3 Predictions for the Holiday Season

Blog: Three Predictions for this Upcoming Holiday Shopping Season

Jay Henderson | November 7 2014

Do you hear what I hear? That’s right, holiday bells are ringing and that means soon too will retailer’s cash registers. So, what does the holiday season have in store for both consumers and retailers? IBM has the answer.
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Alert: IBM Predicts Record Mobile Holiday Shopping

IBM Predicts Record Mobile Holiday Shopping

Holiday Benchmark staff | November 5 2014

IBM today released its predictions for the 2014 holiday shopping season based on billions of online and in-store transactions analyzed by the IBM Digital Analytics Benchmark and IBM Quarterly Retail Forecast.
Read the full report.


 

Blog: Social Marketing—Key Component to Black Friday and Cyber Monday Success

Blog: Social Marketing—Key Component to Black Friday and Cyber Monday Success

Aaron Everson | November 4 2014

With two of the year’s largest online shopping days quickly approaching, brands can take several strategic steps to align their social media marketing with other initiatives to provide customers an omni-channel experience that will drive awareness and positive brand perception.
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Alert: Back-to-School Shopping up 11%

Alert: Back-to-School U.S. retail online sales up more than 11%

Holiday Benchmark staff | Sept 4 2014

According to the National Retail Federation, back-to-school shoppers are expected to spend $74.9 billion on back-to-school items—with consumers paying extra attention to coupons, discount codes, and sales this Fall to save on the growing list of items students are expected to bring to school.
Read the full report.


 

Australia Online Retail Holiday Readiness Report

Third Annual Australia Online Retail Holiday Readiness Report

Holiday Benchmark staff | Aug 20 2014

Australian retailers have good cause for cheer heading into the 2014 holiday season. Consumers are buying more and spending more, with Aussie merchants seeing double-digit gains in average order value (AOV) and items per order. Download the report to learn more key online shopping metrics to help prepare for the upcoming holiday season.

Download report


 

UK Online Retail Christmas Readiness Report

Fourth Annual UK Online Retail Christmas Readiness Report

Holiday Benchmark staff | July 15 2014

Get ready for the Christmas season with the latest online shopping trends and best practices. With strong growth in online spending, rewards await those retailers that understand their customers and put insights into action with personalised and engaging campaigns orchestrated across channels. Download the report to learn how.

Download report


 

Alert

Seventh Annual Holiday Readiness Report

Holiday Benchmark staff | June 26 2014

As consumers cash-in on summer sales, with swimsuits, sundresses and sunscreen dominating shopping carts, for retailers, this time of year is less about summer merchandise and more about prepping for the most crucial shopping period of the year—the holidays. 

Download report


 

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