IBM Digital Analytics Benchmark Hub

Your source for real-time cloud-based retail data and analysis

Previous Stories

 

Father's Day Alerts

Alert: Online retail sales up 14% leading up to Father's Day

Holiday Benchmark staff | June 17 2014

According to the National Retail Federation, spending for the Father's Day holiday was expected to reach $12.5 billion - with children and wives flocking to stores and browsing their smartphones and tablets in search of the perfect necktie, tool or electronic for Dad.  

Read more


 

Black Friday Alerts

Alert: UK - February online sales increase by one-fifth in run up to Valentine's Day

Holiday Benchmark staff | February 20 2014 9 am EST

In the UK overall sales rose by 21 percent during the week before Valentine's Day, compared to the same period in 2013, and half of all traffic came from mobile devices.  

Read more


 

Black Friday Alerts

Alert: Online retailers feeling the love on Valentine’s Day

Holiday Benchmark staff | February 14 2014 9 am EST

Data shows online sales bloomed with apparel, gifts, beauty and dept. stores over the past week of gift buying.

Read more


 

Click Frenzy

Australia's Holiday Online Shopping Recap Report

Holiday Benchmark staff | February 11 2014

Throughout the 2013 holiday season, Australian shoppers embraced deep discounts and competitive pricing of online retailers. November and December combined online retail sales increased by 33.8 percent over the same period last year. Delivered by IBM Digital Analytics Benchmark, this report provides a summary of online retail shopping data and trends from the November and December holiday shopping season.

Read more


 

UK 2013 report

UK Online Retail Christmas Shopping Trends

Holiday Benchmark staff | January 29 2014

Download the report now to get an in-depth summary of online retail shopping data and trends from the 2013 November and December Christmas season.

Read the report


 

Holiday Shopping Report

US Online Retail Holiday Shopping Recap Report 2013

Holiday Benchmark Staff | January 10 2014

US holiday shoppers were again enticed by the convenience, selection and pricing offered by online retailers, as online sales notably increased year over year and showed significant gains on key shopping days.

Read the report


 

Black Friday Alerts

Alert: Online Mobile Sales Jump 46% Over Full Fourth Quarter

Holiday Benchmark staff | January 2 2014

New data shows the full results from October through December as mobile users drive a strong finish to the year.

Read more


 

Mega Monday

IBM finds mobile and online shopping up again on Boxing Day

Holiday Benchmark staff | December 27 2013

In the UK, some astounding mobile numbers - Mobile % of traffic at 58% and mobile % of sales over 45%!

Read more


 

Black Friday Alerts

Alert: Mobile Traffic and Sales Surge on Christmas Day 2013

Holiday Benchmark staff | December 26 2013 9 am EST

Mobile Accounts for Nearly Half of All Online Traffic.

Read more


 

Click Frenzy Report

Serving the Holiday Shopper at Every Turn

Chris Luongo | December 19 2013

What's Santa's secret to getting presents from Point A to Point B this season? As IBM's Chris Luongo show us in this illustrated storyboard, the magic lies in an omnichannel approach.

View the storyboard


 

Click Frenzy Report

Apparel Retailers Pin Holiday Hopes On Social Media

Naomi Gross | December 13 2013

More and more apparel retailers and designers are looking to social media like Pinterest to drive awareness and sales. Naomi Gross, professor at the Fashion Institute of Technology take a look at this growing trend and what IBM Benchmark numbers revealed.

Read more


 

Click Frenzy Report

Comparing Shopping Holidays Around The World

Holiday Benchmark staff | December 11 2013

How did Aussie's 'Click Frenzy' compare to Brits and Americans 'Cyber Monday' this year? Read our complete Click Frenzy break down with a bonus side-by-side look at the Australian numbers against other prominent global shopping holidays.

Read the report - 2mb PDF


 

Keith Mercier

Holiday Showdown: Retailers & Consumers Jockey For Position

Keith Mercier | December 10 2013

We're in the throws of retail's biggest online shopping game of the year. So who's got the advantage: consumers or online retailers? IBM's Keith Mercier breaks down the key match ups for you.

Read more


 

Mega Monday

Brits Break Out Mobile Devices on Cyber Monday

Holiday Benchmark staff | December 5 2013

In the UK, mobile sales soared 94.3 percent while Samsung users placed the largest mobile orders.

Read more


 

Black Friday Alerts

Looking back: Cyber Monday, Black Friday & Thanksgiving Shopping in Real Time

Holiday Benchmark staff | December 3 2013 8:30 am EST

Here's how these record-breaking shopping holidays unfolded by the hour according to IBM's real-time analytics alerts

Read more


 

Click Frenzy

'Click Frenzy' Sales Jump 16% Over Last Year; A Preview To Come For US's Black Friday and Cyber Monday?

Holiday Benchmark staff | November 20 2013

Thanks to the growing influence of the digital consumer in Australia, Click Frenzy is set to become a catalyst for increased holiday sales.

Read more


 

Shopping in the Cloud this Holiday Season

Shopping in the Cloud this Holiday Season

Jay Henderson and Jill Puleri, IBM | November 23 2013

See how retailers are using cloud to deliver an omnichannel holiday experience this season in this short video clip with IBM's Jay Henderson and Jill Puleri.

Watch video (00:02:11)


 

Let's Talk Turkey

Let's Talk Turkey

Jay Henderson, IBM | November 23 2013

Missed last night's Twitter chat with IBM's marketing expert Jay Henderson? Here's a transcript from #MediaChat where marketers and retailers fired off their last minute questions in preparation for the year's biggest online shopping week.

Click over to Hashtracking Report and click 'Transcript' in the left side nav bar.

Jay's chat transcript


 

Bigger Holiday Profits: There's A Cloud For That

Bigger Holiday Profits: There's A Cloud For That

Retailers using real-time big data and cloud will be the true winners this holiday retail season.

Maria Winans, IBM | November 13 2013

Read more


 

A Merry Season for Retailers Who 'Get' Mobile

A Merry Season for Retailers Who 'Get' Mobile

A look at how retailers are cashing in on the mobile shopping surge

Alisa Maclin, IBM | November 19 2013

Read more


 

Interview: this year’s emerging online retail trends

Interview: this year’s emerging online retail trends

Christopher Withers | September 29 2013

Chris Withers, head of Smarter Commerce, IBM UK and Ireland, discusses online, mobile, and in-store retail and the findings of the 2013 IBM Christmas Readiness Report.

Watch video (00:05:33)


 

New IBM data shows online shopping surge in October and early November

New IBM data shows online shopping surge in October and early November; bodes well for upcoming holiday season.

Holiday Benchmark staff | November 11 2013

Read more


 

Mobile sales surge 60% in IBM Online Retail

Mobile sales surge 60% in IBM Online Retail Index for the third quarter, largest YoY increase since 4Q 2012

Holiday Benchmark staff | November 5 2013

Read more


 

Back to Benchmark hub

IBM ExperienceOne Benchmark Live

2014 Reports

Take Action

In the News

Discussing Now:



Benchmark your own performance

Benchmark your performanceTalk to an IBM marketing specialist to see digital analytics and benchmarking in action.

Request a demo

Resources