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Alert:

US Alert: Cyber Monday Caps Record Five-Day "Cyber Week" Driven by Mobile Shopping

Holiday Benchmark staff | 9 AM EST, December 2 2014

US online sales from Thanksgiving to Cyber Monday jumped 12.6 percent while Cyber Monday online sales increased 8.5 percent and mobile sales rose by 27.6 percent.
Read the full report.


 

Alert:

UK Alert: Brits Crush Online Shopping Record on Black Friday and Cyber Monday

Holiday Benchmark staff | 2 December 2014

UK Black Friday online sales up whooping 91.6 percent and another 22.6 percent on Cyber Monday while also breaking mobile sales marks
Read the full report.


 

Alert:

Alert: No rest for online shoppers over the weekend

Holiday Benchmark staff | 10 AM EST, December 1 2014

Holiday weekend (Saturday—Sunday) delivers 17% sales growth over last year.
Read the full report.


 

Blog: Mobile Tops Desktops for Browsing Over Thanksgiving

Blog: A First—Mobile Tops Desktops for Browsing Over Thanksgiving

Jay Henderson | December 1 2014

We all knew it was coming eventually and IBM predicted it would happen this year as it indeed did – more Thanksgiving shoppers turned to their mobile devices than their desktops to browse through all of the Thanksgiving deals.
Continue reading...


 

Blog: Black Friday Consumer Trends: 3 Quick Takeaways

Blog: Black Friday Consumer Trends: 3 Quick Takeaways

Loren McDonald | December 1 2014

As anticipated, Black Friday 2014 saw record online and mobile shopping sales. While these increases were expected, digging into the data reveals some interesting trends that could have implications for how retailers engage with consumers in the future.
Continue reading...


 

3 PM ET Alert: Online Black Friday shoppers pick up the pace at mid-afternoon

Thanksgiving Sets Historic Milestone as Mobile Drives More Than Half of All Shopping Traffic

Holiday Benchmark staff | November 29 2014

Black Friday Online Sales Up 9.5 Percent, Mobile Sales Up 28.2 percent
Read the full report.


 

Alert: Online retailers thankful for another strong Turkey Day sales session

Alert: Online retailers thankful for another strong Turkey Day sales session

Holiday Benchmark staff | 8:50 AM EST, November 28 2014

Full day returns show online shopping grew more than 14% while mobile drove more than half of all retail traffic for the first time on Thanksgiving.
Read the full report.


 

Blog: Serving Solutions on Thanksgiving (and year-round) at FreshDirect

Blog: Serving Solutions on Thanksgiving (and year-round) at FreshDirect

Dave Gerridge | November 27 2014

There’s no better time to talk about food than on Thanksgiving. But for us at FreshDirect, it’s about so much more than just the food—it’s also the love and labor that goes into the planning, preparation, and delivery of a holiday meal that many people stress over. So how can we, as food and logistics people, focus on meeting the varied needs of our customers...
Continue reading...


 

Talking online shopping trends with HSN

Talking online shopping trends with HSN

Holiday Benchmark staff | November 26 2014

IBM's Kevin Bishop and HSN's Ramin Eivaz discuss how retailers can leverage analytics to better personalize the online customer shopping experience this holiday season.
Watch video.
Watch video on YouTube.


 

Alert: Online shopping action simmers with early Turkey Week deals

Alert: Online shopping action simmers with early Turkey Week deals

Holiday Benchmark staff | November 26 2014

Gift buyers drive nearly 9% online sales growth on Monday and Tuesday in the run up before the main shopping event.
Read the full report.


 

Blog: This Holiday Season, Give the Gift that Keeps on Giving…Relevancy

Blog: This Holiday Season, Give the Gift that Keeps on Giving...Relevancy

Nancy Costopulos | November 26 2014

For marketers, the holidays are not just about cookies and sugar plums, but something far sweeter—transactions and revenue. Those who know how to turn data and information into insights will be able to cook up something delicious for the holidays.
Continue reading...


 

Blog: Why Agility and Convenience are the Keys to Success This Holiday Season

Blog: Why Agility and Convenience are the Keys to Success This Holiday Season

Chris Pope | November 25 2014

Connected consumers are everywhere. They’re living their lives across channels via mobile, social, email, and on their smartphones, desktops and tablets. According to the latest IBM Benchmark report, Australia set a new Click Frenzy record this year with online sales up 27.7 percent from 2013, to cash in on online bargains.
Continue reading...


 

Alert:

Alert: Early bird shoppers stuffed their checkout carts last weekend

Holiday Benchmark staff | November 24 2014

Online shoppers took advantage of early Thanksgiving and Black Friday offers this past weekend by driving 18.7% sales growth over the same time last year according to new IBM Digital Analytics Benchmark data.
Read the full report.


 

Blog: Holiday Magic

Blog: Make Holiday Magic with the Right Data and the Means to Use It

Maria Winans | November 24 2014

When I was a little girl, I wished that Santa Claus would bring me a doll I'd seen on TV. Sure enough, on that special morning when I opened the present from Santa and saw the doll inside, it was a magical moment. And, while I wasn't really surprised that he knew, I just wondered how.
Continue reading...


 

Blog: Using Analytics to Feel Right at Home With Our Customers

Blog: Using Analytics to Feel Right at Home With Our Customers

Ramin Eivaz | November 24 2014

If you think back to the best gift you ever received during the holidays, I’ll bet for most of you it’s not just the most expensive present or the one that came in the biggest box. No, the best gifts usually come from people that really know you and put a lot of thought into personalizing that gift just for you.
Continue reading...


 

Blog: Benchmark Live

Blog: Putting Your Finger on the Pulse of the Holiday Shopping Season

Kevin Bishop | November 20 2014

If you’ve watched television, opened your email, or searched a website in the past two weeks you have already noticed the onslaught of promotions touting a chance to get a jump on the Black Friday shopping frenzy. Retailers big and small are offering consumers earlier, better, deals—in store and online.
Continue reading...


 

Alert: IBM Predicts Record Mobile Holiday Shopping

Alert: Australia’s 'Click Frenzy' Sets Online Holiday Shopping Record

Holiday Benchmark staff | November 19 2014

Sales from the annual online shopping blitz from 'down under' are up nearly 28 percent over last year while mobile sales jumped more than 15 percent.
Read the full report.


 

Blog: Speed Matters—Are you fast enough to catch this year's holiday shopper

Blog: Speed Matters—Are you fast enough to catch this year's holiday shopper?

Maureen Little | November 18 2014

At the cusp of the busy holiday shopping season, marketers—especially retailers—need a clear strategy in place to capture the attention of today’s increasingly connected consumers. According to IBM's 2014 Holiday Predictions Report, total online sales this holiday season are projected to increase 15.8% between Thanksgiving and Cyber Monday.
Continue reading...


 

Blog: Three Email Tips to Cash in on This Year's Holiday Shopping Trends

Blog: Three Email Tips to Cash in on This Year's Holiday Shopping Trends

Bill Haskitt | November 11 2014

Between Thanksgiving promotions, Black Friday sales, and Cyber Monday events, retailers face a hectic holiday season. This year, consumers are in the driver’s seat – between in-store and online options and a zillion competitors pushing grand slam deals, consumers are empowered to shop whenever, however, and wherever they please.
Continue reading...


 

Blog: Trend shopping and holiday shopping forcasts

Blog: Why More Clicks Will Be Happening on Mobile This Holiday Season

Loren McDonald | November 10 2014

As mobile devices have grown in sophistication, they’ve become an integral part of our daily routine. Two out of three people now keep a mobile device within reach at all times, with the typical user interacting with these devices 150 times a day.
Continue reading...


 

Blog: Trend shopping and holiday shopping forcasts

Blog: Trend-spotting and holiday shopping forecasts, at your service

Alisa Maclin | November 10 2014

Every year at this time, the IBM Digital Analytics Benchmark becomes somewhat of a beacon of insight among media and business circles. That’s because it’s the industry’s only real-time, cloud-based, self-service source for a comprehensive view of online shopping ecommerce and behavior metrics.
Continue reading...


 

Blog: 3 Predictions for the Holiday Season

Blog: Three Predictions for this Upcoming Holiday Shopping Season

Jay Henderson | November 7 2014

Do you hear what I hear? That’s right, holiday bells are ringing and that means soon too will retailer’s cash registers. So, what does the holiday season have in store for both consumers and retailers? IBM has the answer.
Continue reading...


 

Alert: IBM Predicts Record Mobile Holiday Shopping

IBM Predicts Record Mobile Holiday Shopping

Holiday Benchmark staff | November 5 2014

IBM today released its predictions for the 2014 holiday shopping season based on billions of online and in-store transactions analyzed by the IBM Digital Analytics Benchmark and IBM Quarterly Retail Forecast.
Read the full report.


 

Blog: Social Marketing—Key Component to Black Friday and Cyber Monday Success

Blog: Social Marketing—Key Component to Black Friday and Cyber Monday Success

Aaron Everson | November 4 2014

With two of the year’s largest online shopping days quickly approaching, brands can take several strategic steps to align their social media marketing with other initiatives to provide customers an omni-channel experience that will drive awareness and positive brand perception.
Continue reading...


 

Alert: Back-to-School Shopping up 11%

Alert: Back-to-School U.S. retail online sales up more than 11%

Holiday Benchmark staff | Sept 4 2014

According to the National Retail Federation, back-to-school shoppers are expected to spend $74.9 billion on back-to-school items—with consumers paying extra attention to coupons, discount codes, and sales this Fall to save on the growing list of items students are expected to bring to school.
Read the full report.


 

Australia Online Retail Holiday Readiness Report

Third Annual Australia Online Retail Holiday Readiness Report

Holiday Benchmark staff | Aug 20 2014

Australian retailers have good cause for cheer heading into the 2014 holiday season. Consumers are buying more and spending more, with Aussie merchants seeing double-digit gains in average order value (AOV) and items per order. Download the report to learn more key online shopping metrics to help prepare for the upcoming holiday season.

Download report


 

UK Online Retail Christmas Readiness Report

Fourth Annual UK Online Retail Christmas Readiness Report

Holiday Benchmark staff | July 15 2014

Get ready for the Christmas season with the latest online shopping trends and best practices. With strong growth in online spending, rewards await those retailers that understand their customers and put insights into action with personalised and engaging campaigns orchestrated across channels. Download the report to learn how.

Download report


 

Alert

Seventh Annual Holiday Readiness Report

Holiday Benchmark staff | June 26 2014

As consumers cash-in on summer sales, with swimsuits, sundresses and sunscreen dominating shopping carts, for retailers, this time of year is less about summer merchandise and more about prepping for the most crucial shopping period of the year—the holidays. 

Download report


 

Father's Day Alerts

Alert: Online retail sales up 14% leading up to Father's Day

Holiday Benchmark staff | June 17 2014

According to the National Retail Federation, spending for the Father's Day holiday was expected to reach $12.5 billion - with children and wives flocking to stores and browsing their smartphones and tablets in search of the perfect necktie, tool or electronic for Dad.  

Read more


 

Black Friday Alerts

Alert: UK - February online sales increase by one-fifth in run up to Valentine's Day

Holiday Benchmark staff | February 20 2014 9 am EST

In the UK overall sales rose by 21 percent during the week before Valentine's Day, compared to the same period in 2013, and half of all traffic came from mobile devices.  

Read more


 

Black Friday Alerts

Alert: Online retailers feeling the love on Valentine’s Day

Holiday Benchmark staff | February 14 2014 9 am EST

Data shows online sales bloomed with apparel, gifts, beauty and dept. stores over the past week of gift buying.

Read more


 

Click Frenzy

Australia's Holiday Online Shopping Recap Report

Holiday Benchmark staff | February 11 2014

Throughout the 2013 holiday season, Australian shoppers embraced deep discounts and competitive pricing of online retailers. November and December combined online retail sales increased by 33.8 percent over the same period last year. Delivered by IBM Digital Analytics Benchmark, this report provides a summary of online retail shopping data and trends from the November and December holiday shopping season.

Read more


 

UK 2013 report

UK Online Retail Christmas Shopping Trends

Holiday Benchmark staff | January 29 2014

Download the report now to get an in-depth summary of online retail shopping data and trends from the 2013 November and December Christmas season.

Read the report


 

Holiday Shopping Report

US Online Retail Holiday Shopping Recap Report 2013

Holiday Benchmark Staff | January 10 2014

US holiday shoppers were again enticed by the convenience, selection and pricing offered by online retailers, as online sales notably increased year over year and showed significant gains on key shopping days.

Read the report


 

Black Friday Alerts

Alert: Online Mobile Sales Jump 46% Over Full Fourth Quarter

Holiday Benchmark staff | January 2 2014

New data shows the full results from October through December as mobile users drive a strong finish to the year.

Read more


 

Mega Monday

IBM finds mobile and online shopping up again on Boxing Day

Holiday Benchmark staff | December 27 2013

In the UK, some astounding mobile numbers - Mobile % of traffic at 58% and mobile % of sales over 45%!

Read more


 

Black Friday Alerts

Alert: Mobile Traffic and Sales Surge on Christmas Day 2013

Holiday Benchmark staff | December 26 2013 9 am EST

Mobile Accounts for Nearly Half of All Online Traffic.

Read more


 

Click Frenzy Report

Serving the Holiday Shopper at Every Turn

Chris Luongo | December 19 2013

What's Santa's secret to getting presents from Point A to Point B this season? As IBM's Chris Luongo show us in this illustrated storyboard, the magic lies in an omnichannel approach.

View the storyboard


 

Click Frenzy Report

Apparel Retailers Pin Holiday Hopes On Social Media

Naomi Gross | December 13 2013

More and more apparel retailers and designers are looking to social media like Pinterest to drive awareness and sales. Naomi Gross, professor at the Fashion Institute of Technology take a look at this growing trend and what IBM Benchmark numbers revealed.

Read more


 

Click Frenzy Report

Comparing Shopping Holidays Around The World

Holiday Benchmark staff | December 11 2013

How did Aussie's 'Click Frenzy' compare to Brits and Americans 'Cyber Monday' this year? Read our complete Click Frenzy break down with a bonus side-by-side look at the Australian numbers against other prominent global shopping holidays.

Read the report - 2mb PDF


 

Keith Mercier

Holiday Showdown: Retailers & Consumers Jockey For Position

Keith Mercier | December 10 2013

We're in the throws of retail's biggest online shopping game of the year. So who's got the advantage: consumers or online retailers? IBM's Keith Mercier breaks down the key match ups for you.

Read more


 

Mega Monday

Brits Break Out Mobile Devices on Cyber Monday

Holiday Benchmark staff | December 5 2013

In the UK, mobile sales soared 94.3 percent while Samsung users placed the largest mobile orders.

Read more


 

Black Friday Alerts

Looking back: Cyber Monday, Black Friday & Thanksgiving Shopping in Real Time

Holiday Benchmark staff | December 3 2013 8:30 am EST

Here's how these record-breaking shopping holidays unfolded by the hour according to IBM's real-time analytics alerts

Read more


 

Click Frenzy

'Click Frenzy' Sales Jump 16% Over Last Year; A Preview To Come For US's Black Friday and Cyber Monday?

Holiday Benchmark staff | November 20 2013

Thanks to the growing influence of the digital consumer in Australia, Click Frenzy is set to become a catalyst for increased holiday sales.

Read more


 

Shopping in the Cloud this Holiday Season

Shopping in the Cloud this Holiday Season

Jay Henderson and Jill Puleri, IBM | November 23 2013

See how retailers are using cloud to deliver an omnichannel holiday experience this season in this short video clip with IBM's Jay Henderson and Jill Puleri.

Watch video (00:02:11)


 

Let's Talk Turkey

Let's Talk Turkey

Jay Henderson, IBM | November 23 2013

Missed last night's Twitter chat with IBM's marketing expert Jay Henderson? Here's a transcript from #MediaChat where marketers and retailers fired off their last minute questions in preparation for the year's biggest online shopping week.

Click over to Hashtracking Report and click 'Transcript' in the left side nav bar.

Jay's chat transcript


 

Bigger Holiday Profits: There's A Cloud For That

Bigger Holiday Profits: There's A Cloud For That

Retailers using real-time big data and cloud will be the true winners this holiday retail season.

Maria Winans, IBM | November 13 2013

Read more


 

A Merry Season for Retailers Who 'Get' Mobile

A Merry Season for Retailers Who 'Get' Mobile

A look at how retailers are cashing in on the mobile shopping surge

Alisa Maclin, IBM | November 19 2013

Read more


 

Interview: this year’s emerging online retail trends

Interview: this year’s emerging online retail trends

Christopher Withers | September 29 2013

Chris Withers, head of Smarter Commerce, IBM UK and Ireland, discusses online, mobile, and in-store retail and the findings of the 2013 IBM Christmas Readiness Report.

Watch video (00:05:33)


 

New IBM data shows online shopping surge in October and early November

New IBM data shows online shopping surge in October and early November; bodes well for upcoming holiday season.

Holiday Benchmark staff | November 11 2013

Read more


 

Mobile sales surge 60% in IBM Online Retail

Mobile sales surge 60% in IBM Online Retail Index for the third quarter, largest YoY increase since 4Q 2012

Holiday Benchmark staff | November 5 2013

Read more


 

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