Frequently Asked Questions: IBM Holiday Benchmark Reports

2013 Online Retail Holiday Benchmark Reporting

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What is IBM Digital Analytics Benchmark?
IBM Digital Analytics Benchmark is part of the cloud based IBM Digital Analytics solution and enables users to accurately measure their online marketing results--including e-commerce sales--against that of their peers.  Benchmark is the only real-time, self-service solution that delivers aggregated and anonymous competitive data for key performance indicators, showing how a site performs compared to its industry vertical and sub-vertical peers and competitors.  Key performance indicators span traffic, engagement, channels, sales and conversion metrics including mobile, social and more.

What Industries does Benchmark support?
IBM Digital Analytics Benchmark supports Retail, Finance, Travel and Content Media in multiple geographies around the world.

What geographies will be represented in this year’s holiday reporting for retail?
We will be reporting on US, UK and Australia retail including US sub-verticals for Apparel, Department Stores, Health & Beauty and Home Goods.

Are there other sub-verticals that Benchmark supports?
Yes, Benchmark supports the following retail sub-verticals:

  • Apparel
  • B2B
  • Department Stores
  • DVD, Music and Games
  • General Merchandiser
  • Gifts
  • Health and Beauty
  • Home Goods
  • Intimate Apparel
  • Jewelry
  • Niche
  • Office Supplies/Electronics
  • Pets
  • Specialty
  • Sports Apparel and Gear

How many companies are in each retail sub-vertical?
A minimum of five companies is required for each retail sub-vertical.

Do you only release numbers in the aggregate?
Yes. We only release numbers in the aggregate.

Do you ever release results for a specific retailer?
No. We only release anonymous results.

Do participating companies know who else is in their vertical or sub-vertical?
Participating companies only see results in the aggregate to protect the privacy of each of the participating companies. We never reveal a specific company’s results.

Is Benchmark a new product?
No, Benchmark is not a new product. It was introduced as Coremetrics LIVEmark™ in 2005.

How is Benchmark sold?
Benchmark is sold as part of IBM Digital Analytics at no additional cost.

 

 

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