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2014 Holiday Recap Reports

 

Webinar: Holiday Recap Report

Webinar: Online Holiday Retail Recap: Insights and Trends for 2015

Broadcast date: Wednesday, February 4, 1 PM Eastern

Attend this webinar to get an overview of the 2014 holiday online retail performance. See real-time data from Black Friday and Cyber Monday – and discover the trends that can help you prepare your omni-channel approach in the year ahead.
Register Now


 

Blog:  Closing out the 2014 shopping season with three take-aways for 2015

Blog: Closing out the 2014 shopping season with three take-aways for 2015

Jay Henderson | January 9 2014

As the first week of 2015 comes to a close, Santa has settled down for a long winter’s nap, while retailers and marketers examine how successful this holiday shopping season really was. And I’m happy to report, with online sales up 13.9 percent year-over-year, the holiday shopping season was a success.
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Alert: Overall holiday online sales up 13.9 for the 2014 season

Alert: Overall holiday online sales up 13.9 for the 2014 season

Holiday Benchmark staff | January 5 2015

Cyber shopping through November and December set another record high while mobile traffic accounted for 45 percent of all online traffic.
Read the full report.


 

Alert: Mobile Sales Increase 20 Percent on Christmas Day

Alert: Mobile Sales Increase 20 Percent on Christmas Day

Holiday Benchmark staff | December 26 2014

Mobile devices drive more than half of all online traffic, one-in-three online purchases.
Read the full report.


 

Blog: What To Do If You Missed The Holiday Mark

Blog: What To Do If You Missed The Holiday Mark?

Jenny Eliot | December 16 2014

The pace of change in retail is only becoming faster. As we rush to prepare for the next peak in traffic and sales, we risk not having enough time to evaluate what worked and what didn’t, or seeing the trends that could impact our planning. So as you look at the data coming in this holiday season, what can you do if your site’s performance did not meet expectations?
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Three Shopping Data Takeaways for a Winning 2015

Blog: Three Shopping Data Takeaways for a Winning 2015

Maria Winans | December 15 2014

The handwriting is on the wall. To win in 2015, I recommend acting on what the data reveals. The digital shopping data from this holiday season is pointing to what I consider three prime opportunities for retailers and other customer-facing enterprises.
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Three Tactical Themes to Incorporate into your 2015 Strategy

Blog: Looking Back to Strategize Forward: Three Tactical Themes to Incorporate into your 2015 Strategy

Aimee Munsell | December 10 2014

Now that it’s mid December, I hope most of you have had a bit of a breather after the historic holiday shopping period, now known as the five-day ‘Cyber Week.’ I know the weeks to come will also be a nail-biter as you all scramble to finish the quarter and year strong while trying to simultaneously focus on 2015...
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Blog: Don't Compromise on Customer Experience

Blog: Don't Compromise on Customer Experience this Holiday Season!

Steve Perry | December 9 2014

We are in the midst of the 2014 holiday season and the early returns from the IBM Digital Analytics Holiday Benchmark are in and provide timely insight into online shopping trends. I would encourage you to look through the Holiday Benchmark reports and the analysis.
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Blog: Customer engagement loads up shopping carts

Blog: Customer engagement loads up shopping carts

Kevin Bishop | December 5 2014

Have a bit of a shopping hangover after a Black Friday/Cyber Monday spending spree? I know I do. That “Black Friday” and “Cyber Monday” are now part of the collective psyche speaks both to the extraordinary marketing efforts of retailers to turn a profit and our willingness to engage with those brands that offer us personalized opportunities to get just what we want...
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Blog: Did You Cash In On Mobile?

Blog: Did You Cash In On Mobile This Time?

Alisa Maclin | December 4 2014

I don't know about you, but I used my mobile devices a lot more to shop and buy this holiday season. Not only gifts, but furniture and services as well, since I recently moved. I really enjoyed decorating with my iPad! The retailers that gave me the best mobile experiences grabbed my attention and my dollars, and for the others, I was gone.
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