Industry-wide changes are causing automotive dealers, manufacturers and suppliers to take a close look at how to most effectively and efficiently market to customers.
IBM® EMM solutions help automotive marketers acquire new customers, streamline marketing processes, and build ongoing relationships with existing customers throughout their ownership life cycle.
- Boost car sales and repeat purchases through timely relevant marketing messages. Leverage customer intelligence and rich analytics to better understand needs, wants and behaviors. With this understanding, automotive companies can determine the most effective and relevant communications for each individual over time.
- Leverage detailed customer behavioral data to deliver targeted marketing promotions, messages and offers across channels. As a result, your customers feel like you have created a unique experience especially for them.
- Increase marketing velocity through automation, best practices and collaboration. Streamline the end-to-end marketing process. IBM can enable you to create marketing programs with targeted offers and place relevant marketing messages about new makes, models or timely service options.
- Synchronize, coordinate and measure marketing efforts across channels - TV, radio, web, print and dealer's communications. Develop targeted cross-sell and up-sell campaigns for aftermarket services.
- Manage lead qualification, enrichment, distribution and maturation, and the feedback loop on leads shared with dealers.
- Automate dialogs that drive customer purchases and the car ownership life cycle with acquisition and retention initiatives to drive new model sales. Better predict when a customer is likely to purchase a new vehicle, so the company knows when to initiate a dialog around a new purchase, perform overall segment migration analysis; and identify customers whose lifetime value indicates it is time to migrate them to a higher priced brand.