Optimize paid search and targeted display advertising
The IBM® Enterprise Marketing Management Accountable Advertising Solution provides you with powerful tools for targeted display advertising combined with powerful analytics data about user behavior specific to each marketing touch point, the industry’s most advanced attribution system shows the value of each channel and program to the overall marketing mix.
To measure the impact of each marketing program
To determine the relative influence of each marketing touch
To optimize display target ad marketing campaigns
As consideration cycles lengthen and advertising channels proliferate, marketing and advertising teams are being asked to do more with a declining budget and justify their investments. The Enterprise Marketing Management Accountable Advertising Solution helps marketers achieve the following objectives in order to gain a competitive advantage: