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Enterprise Marketing Management

Understand what makes your customers tick.Engage buyers in highly relevant, interactive dialogues across digital, social, and traditional marketing channels.

Proven and Comprehensive Enterprise Marketing Management Solutions

Empowering organizations through Enterprise Marketing Management Solutions

Through its IBM® Unica® and Coremetrics® Enterprise Marketing Management (EMM) offerings, IBM is the recognized leader for marketing software solutions. Integrating and streamlining all aspects of online and offline marketing IBM’s advanced set of EMM solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes.

This comprehensive approach to Enterprise Marketing Management provides deep customer insight, enabling marketers to understand what makes customers tick and leverage that understanding to engage buyers in highly relevant, interactive dialogues across digital, social, mobile, and traditional marketing channels.

IBM EMM delivers customer success

IBM EMM gives marketing organizations the power and flexibility required to provide customers and prospects with what they expect today —a consistent brand experience across all channels. IBM EMM solutions provide robust web and customer analytics, event-detection, campaign management, interaction management, lead management, email marketing, personalization, search and online advertising optimization, and marketing resource management capabilities. Over 2500 organizations around the world use IBM EMM solutions to help manage the pressures of increasing marketing complexity while delivering improved revenue and measurable business results.

IBM EMM recognized for industry leadership and innovation

IBM Unica and IBM Coremetrics are recognized by many industry analysts as providing comprehensive and well respected marketing solutions. Read the recent Gartner Magic Quadrant on Multi-channel Campaign Management to learn how marketers continue to shift investments from mass-marketed, one-channel, one-way, company-driven campaigns to multichannel, measurable, interaction-driven campaigns.

Enterprise Marketing Management podcast

  • Elana Anderson, Director, Enterprise Marketing Management
    Customers are in control. Messages must change almost instantly. These challenges can actually help you create less-intrusive, more-effective customer relationships and marketing programs. Market more efficiently. Leverage technology to develop a more customer-centric marketing process.


“I can now tell you exactly how many event registrations came in from each campaign, which words perform best in SEM, and my ROI on each campaign."
–Marketing Business Analyst Citrix


“UnicaCampaign is critical in being able to deliver the single-best shopping experience possible for our customers. It enables us to implement fine-tuned, automated marketing campaigns across all business channels.”
–Vice President, Direct Marketing Lands’ End


“Because of the Coremetricsdata, we can see that Facebook is a significant and subtly sophisticated new front in the development of markets for the university.”
–Senior Director of Strategic Marketing, Seton Hall University

“I'm impressed that the ROI from personalized banners is so much higher than from non-targeted banners. We firmly believe that retargeting is a valuable way to improve our marketing communications.”
–Senior Web Analyst,

Empowering marketing with measurable business outcomes

Combining the best of the marketing leaders IBM Unica and IBM Coremetrics, IBM’s marketing solutions provide a complete set of capabilities you can use to engage in newly personal, relevant marketing to conquer today’s inbound-outbound, online-offline, anytime, real-time world. IBM Enterprise Marketing Management solutions deliver on fundamentals that power interactive marketing:

Product families

  • .

    Digital Marketing Optimization
    Empowering marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience through each customer's lifecycle.

  • .

    Web Analytics
    Sophisticated analytics that provide businesses with real time insight into how consumers are interacting with their brands online.

Learn more about all that Enterprise Marketing Management has to offer.

Email Marketing in a Complex World -A Story of Brains and Beauty

Isolation versus Integration -Making the Move to Cross-Channel Customer Communications

True Profiles: A Contemporary Method for Managing Customer Data

How SNS Bank Put The Web At The Heart Of Its New Multichannel Strategy

Forbes Special Report Bringing 20/20 Foresight to Marketing: CMOs Seek a Clearer Picture of the Customer

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Questions? Contact a Unica specialist.

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Expert on this topic

John Squire - Director,
IBM EMM Digital Solutions
Introducing the new IBM Coremetrics Digital Marketing Optimization Suite. Hear John Squire on the highlights of this new release.

An Introduction to Interactive Marketing

Watch this video and learn about the changing marketing landscape and how interactive marketing can enable you to create meaningful and personal conversations with your audience.