FOR IMMEDIATE RELEASE
Prolifiq Fuses Social Networking and Collaboration with Sales
Announces first pilot customer through partnership with IBM on LotusLive
LOTUSPHERE, ORLANDO, FL. January 19, 2009 - Prolifiq Software, the expert at distributing content from within social networks to outside audiences, today announced InSet Technologies (InSet) as the first pilot customer in its partnership with IBM on LotusLive, IBM's new online business social network and collaboration platform.
InSet will use Prolifiq's 1:1 branded sales messaging platform within LotusLive to provide its sales force with the power to:
- Send content to customers from LotusLive Store & Share, a system for storing and sharing files, bookmarks and content collections both internally and externally;
- Track metrics from messages sent to contacts;
- Send messages to prospects listed as contacts within LotusLive;
- Automatically add contacts to LotusLive when they send them a Prolifiq message.
InSet, a medical device company that develops implantable pumps delivering medications directly to the spinal cord, is currently a beta user of LotusLive, taking advantage of its meeting, collaboration and contact management tools.
"Prolifiq will dramatically streamline our communications with our customers and prospects while permitting just-in-time, closed-loop metrics," said Maureen Shaffer, vice president of marketing at InSet. "Merging our potential customer network, internal company collaboration and Prolifiq's 1:1 messaging, we will now have a centralized point for both our internal and external business communications as we scale for the launch of our first product."
The InSet sales team will use three tailored sales templates designed by Prolifiq, allowing for personalized messaging to prospects and customers. They will also use the Prolifiq solution heavily on their mobile devices.
"Salespeople are in need of smarter and more efficient ways to interact with their customers and prospects," said Jeff Gaus, CEO of Prolifiq Software. "With the integration of Prolifiq within LotusLive, organizations now have an easy way to organize, share, deliver, and measure the impact of their sales communication."
Prolifiq announced its relationship with IBM in late October. It will debut its fully integrated solution for LotusLive and InSet's use of Prolifiq at Lotusphere 2009 today at booth #729.
About Prolifiq
Prolifiq is the expert at helping sales professionals use digital content in their 1:1 communications with customers and prospects. With Prolifiq's 1:1 messaging solutions, sellers match the right content to their selling conversation, wrap it in branded messages and measure the effectiveness of their communications. Customers include: Cisco Systems, General Electric, Nortel and Getty Images. For more information, visit www.prolifiq.net.
Media Contact
Lisa MacKenzie
MacKenzie Marketing Group
Tel: (503) 225-0725
Mobile: (503) 705-3508
lisam@mackenzie-marketing.com
Product Showcase Booth 729
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