Business Development Day

It's all about Connections, Collaboration and Innovation.

Everything in a powerful partnership to maximize your business success in the increasingly competitive landscape before us.

It's more about Products, Programs, and People.

• All joined together to create a gallery of masterworks from Lotus...
• At Business Development Day, you'll see innovation and performance recognized and rewarded.
• You'll experience the next newest, latest, greatest products.
• Lotus Leaders will share their perspective and insight.
• Strategies and tactics to build awareness and mindshare will be announced.

And you'll get a peek at the NEXT RENAISSANCE of collaboration tools and tactics that are poised to reinvent the world!

AND DON'T MISS OUR SPECIAL GUEST SPEAKER JAMES SUROWEICKI

The thesis presented in The Wisdom of Crowds is at the very foundation of the phenomenon we know as social networking.

James Suroweicki's insight is powerful, prescient, and crucial to understanding the way of our world - today and in the future.

Now is the time to be an IBM Business Partner.

Our Lotus and WebSphere Portal portfolio is rich with market-leading offerings, and wait until you see the innovation that lies ahead!

Offered exclusively for IBM® Business Partners, Lotusphere Business Development Day is the kick-off event of the year for those working with our collaboration and portal offering families:

• Messaging and Collaboration: IBM Lotus Notes® and Domino® family of products, IBM Lotus Foundations and IBM Lotus Symphony
• Unified Communications: IBM Lotus Sametime® family of products and IBM Lotus Sametime Unyte
• Content Management: Lotus Quickr™, IBM Lotus Forms, Lotus Web Content Management
• Social Computing: IBM Lotus Connections, IBM Mashup Center
• Situational Applications and Integration: IBM WebSphere® Portal, Lotus Mashups and Lotus Expeditor

The focus for the day is straightforward: we will provide you with a roadmap to success. The program is designed to help you maximize performance by going to market together with us to drive business results and win! You will hear from industry, product and marketing experts and your peers who will help sharpen your product knowledge, refine your sales strategy, define your marketing plans and build on your management and leadership effectiveness skills.

In response to your suggestions, we're making a few changes in our agenda this year. Please note that we'll be starting with a choice of elective sessions first thing in the morning, followed by a General Session at 10:00 a.m. and a partner-only luncheon at 12:00 noon. Check back soon to see the agenda for the Opening General Session.

Business Development Day will provide you with the latest information and ideas to help you grow your business in 2009.

Specifically, the day will cover:

• The business skills needed to identify new revenue opportunities.
• Key marketing programs and best practices so you can capitalize on the strength of the IBM Business Partner programs, in order to maximize the market opportunity and win over competition.
• Specific products and strategies for winning in the small and medium business market.
• How you can expand your business by investing in related technologies including areas such as Web 2.0, Messaging related tangential opportunities - security, archiving, records management, Social Computing, Line-of-Business situational applications, to mention a few.
• Networking and relationship building amongst your peers, IBM and Lotus management as well as our technical and product teams.

Business Development Day is the one day that pulls it all together and positions you to get the most out of your Lotusphere 2009 experience. Let us show you how committed we are to you and your future at Business Development Day - a pre-Lotusphere warm-up just for partners.