Top five reasons to attend Lotusphere

It's THE technology and business event of the year.

Lotusphere 2012 is where business meets IT. It's the place to learn why – and how – to become a social business. And Lotusphere brings the concept of 'crowd-sourcing' to a new level, giving you direct access to IBM strategists, product experts, engineers, architects, and developers – and of course, customers and industry thought leaders.

Radically improve your social skills.

Hundreds of information-packed technical and business sessions – from application development to product architecture, features, capabilities and deployment; from business-focused sessions to a Solutions Showcase featuring real-world best practices and solutions.

Social + Mobile + Cloud = Opportunity³

Exponentially grow your business outcomes with tools, tips, and tricks to integrate built-in social intelligence, fully utilize mobile devices, and take advantage of all the benefits the cloud has to offer.

Your social circle is about to get a lot bigger.

NEW this year: IBM Connect 2012, a two-day social business conference that takes place alongside Lotusphere and is customized for forward-thinking business leaders. This new conference showcases the strategic value and tangible impact that 'social' can have on your business and how social business solutions and collaboration concepts can deliver real return on investment. (Lotusphere attendees are welcome to attend the IBM Connect sessions, space permitting.)

Value

Get a year's worth of technical and business education in one week! No other event offers the depth and breadth of technical content with a distinct business spin that you'll find at Lotusphere 2012.