Business Partner Development Day

Welcome to Business Partner Development Day

With the evolution of business—social business—there has never been a more exciting time to be an IBM Business Partner. Here at Business Partner Development Day at Lotusphere® 2012—our Business Partner sales and marketing kick-off event of the year—the focus is on you, our IBM Business Partner. Our emphasis is on assisting you to develop your opportunities and to increase your profitability. A two-way dialog is key to enhancing our relationship. And we listened. Your input and feedback has led us to a more streamlined agenda—one with added focus on the topics that matter most to you.

Through the general session and the breakout sessions, learn ways to expand the focus of your social business practice by leveraging the products and solutions from across IBM that can help your customers on their road to becoming social businesses. Discover more about the social business market opportunity and how together we can shape and capitalize on this market.

IBM leaders share our vision and strategy and detail how you have an opportunity to increase profits from the entire IBM portfolio. Get an exclusive look ahead at what’s in development. Practical content is delivered through an information-packed series of sessions designed to maximize your business results, expand your relationship with IBM, and more effectively sell to clients.

Join us to help your business grow and deliver collaborative solutions your clients need to become social businesses.

Business. Made social.

Business Partner Development Day general session

Welcome	Mike Garbett
Changing the Way the World Does Business	Alistair Rennie
Why Now and Why with IBM	Mike Rhodin
The Evolution of IBM Social Business Solutions	Doug Cox
Partnering for Success with IBM	Mark Register
Next Generation Go to Market Strategy	Kristen Lauria
2012 Fast Start—Get Bold!	Sandy Carter

Agenda-at-a-Glance

Sunday, January 15, 2012
WALT DISNEY WORLD SWAN & DOLPHIN

Time	Event	Location
7:00 a.m. – 9:00 a.m.	Lotusphere 2012 Conference Registration Open	Dolphin Convention Foyer
7:00 a.m. – 8:00 a.m.	Breakfast	Dolphin Pacific Hall
All Business Partner Development Day sessions and General Session are held in the Walt Disney World Swan. A Lotusphere 2012 Business Partner or IBM badge is required to attend.
9:00 a.m. – 10:00 a.m.	Business Partner Development Day Breakout Sessions
	BPDD101: Social Business in the Cloud—Why You Can’t Afford to Ignore the Trend!
	BPDD201: Why Develop to IBM Social Business Platform
	BPDD301: Social Business Opportunity, Trends and Market Landscape
10:15 a.m. – 11:15 a.m.	Business Partner Development Day Breakout Sessions
	BPDD102: Exceptional Web Experience—How to Compete in the $58.5 Billion Web Experience Selling Opportunity
	BPDD202: Build New or Enhance Existing Applications with Social Capabilities from IBM Connections
	BPDD302: Transforming into a Social Business Partner—for Messaging and Collaboration Business Partners
	BPDD401:Transforming into a Social Business Partner—for Business Partners who are new to ICS
11:15 a.m. – 12:30 p.m.	Brunch	Swan tent
12:45 p.m. – 2:15 p.m.	Business Partner Development Day General Session
3:00 p.m. – 4:00 p.m.	Business Partner Development Day Breakout Sessions
	BPDD103: Social Collaboration—a $47B+ Opportunity You and Your Customers Can’t Afford to Miss!
	BPDD203: Build New or Enhance Existing Notes/Domino Applications with Social Capabilities from IBM Connections
	BPDD303: Make Your Marketing Deliver! Leverage IBM Marketing to Build a Stronger Pipeline
4:15 p.m. – 5:15 p.m.	Business Partner Development Day Breakout Sessions
	BPDD104: Accelerate Your Social Business AGENDA—a Complete Framework, Practical Examples, and Expert Guidance for Business Partners Executing on IBM Social Business
	BPDD204: Developing Social Mobile Applications
	BPDD304: Social Business Depends on Adoption—Differentiate Your Firm and Open New Revenue Opportunities!
6:30 p.m. – 9:00 p.m.	Lotusphere 2012 Welcome Reception	Poolside