Sponsor Sessions

You've heard the buzz about the value of becoming a social business. You currently have a bunch of traditional Notes applications. You want to know how to start there and become social or maybe even migrate your Notes apps to a social platform. We share some tools and techniques that can get you there.

It's official BYOD, "Bring Your Own Device", is reality. IT managers are feeling pressure to open their networks to employee devices, yet still manage security and compliance at greater levels than ever. While the two responsibilities seem at odds, new technology helps achieve a balance of both worlds. By managing devices with more flexibility - without forgoing security - businesses can quickly adapt to mobile technology and gain competitive edge in the process. From data security requirements of financial institutions, government and healthcare to mobile demands of insurance and business services, an evolved device policy can provide both the flexibility and control required to compete effectively. The best news is that the process is simpler than you may think. Device manufacturers, such as HTC, working with carriers and partners (i.e. IBM), can quickly help you consider your needs and provide complete solutions.

Many of our clients at GBS have expressed an interest in migrating their older Lotus Notes applications to a new modern, web-based platform. As experts in the Lotus space, our consultants at GBS have been involved in a number of migration projects. During this session, we outline our ten critical steps for migrating your Lotus applications. Regardless of the destination, we are confident that this ten step process is a valuable contribution not only for your initial analysis and technology selection, but also throughout your entire migration project.

It's hard to talk to an enterprise customer these days without getting into a discussion about mobile. By 2012, the shipment of smart phones and tablets is expected to exceed that of traditional personal computers, including laptops. Enterprise CIOs want to use these personal mobile devices to give better access to their internal data and processes for employees and enable better purchasing and support services for their customers. Complicating this is the variety of devices used, employees who want to use their own devices at work, application level and device management, cost controls, and security concerns. In this session, we discuss views on the foundational needs of enterprises for a mobile application platform, mobile device management, and security along with comments on how IBM can help you become a social business that leverages experts wherever they are working.

For the past 30 years, the IT industry has been focusing on processing data associated with business transactions. We have developed sophisticated database infrastructures to capture and analyze transactional data. Social business dramatically changes the volume, variety, and velocity of data rendering data processing tools ineffective. This session introduces big data technologies, challenges, and methods of integration with existing data and the way of implementing predictive analytics that are required for the social enterprise.

There is a practice in campus construction where walkways are not paved at the time the campus opens on the assumption that the engineers cannot predict where people will walk. In time, the engineers pave over where people have created paths. Similarly, organizations can go social with a traditional IT approach of building an ROI that meets clearly defined and focused business need. Alternatively, simply let social software go viral and see what sort of problems users choose to address with it, and then harden the high value use cases. In this panel session, representatives from social businesses discuss the business drivers, user needs, and adoption experiences across a spectrum of deployment strategies.

Today’s organizations are rapidly adopting cloud or SaaS applications due to the many potential benefits, such as reduced costs in licensing and maintenance and increased user adoption and IT agility. Yet factors such as security, integration, and user adoption are among many considerations which are key to a successful cloud adoption model. In this session, hear from technology experts and learn how best practices, fit-for-purpose solutions, and trends in cloud computing can empower your organization to successfully adopt and deploy your cloud strategy.

Professor Larry Gee from San Jose State University, who has a 30-year history with IBM, agreed to pilot a first-of-its-kind social business challenge, The Great Mind Challenge 'Get Social. Do Business.' with a group of 100 students currently studying business and biotech. In this session, the Professor shows how the students built cutting-edge social business skills, enabling them to differentiate themselves from other students in this competitive economic climate. He shares student testimonials (videos) demonstrating the value students found in this challenge and explain how tie-ups between academia and industry benefits everyone.

IT can play an important role in providing a reality check on the hype associated with social media. IT can guide the corporate conversation toward a more holistic business approach that marries the impact of social media to the underlying business and operational processes that measure organizational performance. Attend this session to hear what IT needs to know about social media.

Learn how organizations are increasingly leveraging social media across the enterprise to more effectively listen, manage, and collaborate cross-functionally with internal and external stakeholders. Jennifer Hanniman, senior product manager for IBM Cognos Consumer Insight, showcases how HR professionals can use social media to gain valuable insight into recruitment and satisfaction programs across multiple social data sources - internally and externally – to more effectively assess retention and acquisition of employees.

Case management represents a series of business activities that can be utilized across multiple industries enabling information workers with improved insight via access to the right expertise and knowledge in the context of a case and/or project. An intuitive case management user experience helps businesses see complex decisions through fruition in a timely manner. The integrated social application elements transform content into a collaborative process. Ultimately, it drives productivity and specific outcomes by incorporating intelligent interactions with customers, constituents, and subject matter experts across the organization. In this session, we highlight real customer stories that range from social content to social case management. Join us in a discussion around how IBM and our customers benefi from implementing business solutions that leverage our end-to-end social content and case management solutions.

The billion user Internet is transforming business models from “cathedral and bazaar” supply chains to long tail business models. How can we apply the lessons of Web 2.0 transformation to the software delivery domain? This session examines the five key imperatives for successful collaborative software delivery and well-tested approaches on how teams apply them. It also uncovers how these imperatives can be applied to leverage agile practices to plan and track releases, explore new collaborative design tools to architect great software, and streamline DevOps to accelerate the deployment and delivery of Portal and WebSphere applications. Attend this session to learn instant ways to leverage the latest development collaboration technologies that facilitate enhanced teaming and project success.

Today's youth have grown up surrounded by social networking. The application of this knowledge in the corporate world will drive the social business of tomorrow. In this panel discussion, educators from top universities across the US discuss the effect of social business on the skills taught in the classroom today. They discuss how tomorrow's leaders are being prepared for the workplace and the skills that differentiate students in a tough job market. They also describe how social networking is changing the education landscape by highlighting examples of innovative teaching methods.

As a manager or executive of software development projects, are you dealing with fragmented practices, limited transparency, baseless estimates, a lack of demonstrable outcomes, and the complexity of geographically dispersed teams? IBM provides:

• A proven set of integrated technologies for driving project transparency, collaboration, and social networking
• A set of agile methods, activities, and techniques for component-based development
• A community-based approach for organizing global teams

Attend this session to learn how using these practices and technologies together can help enhance your project planning, investment decisions, and execution.

Understanding user interaction with a website enables organizations to better plan, present, and promote information and can directly improve business results. However, with WebSphere Portal and Customer Experience Suite driving more online properties than before, it is imperative for organizations to get ready for the demands of the new breed of analytics solutions. With Active Site Analytics (ASA), organizations can get a better understanding of sub-page level data, including content items and user behavior. ASA makes it easy for content owners and business professionals to act on collected and analyzed user behavior data and to enumerate the impact of an exceptional web experience to its visitors. In this session, we share how you can use ASA with IBM Coremetrics to improve websites, including use cases, out-of-box reporting, and the benefits for Tag Instrumentation. We also discuss how ASA can be extended for campaign management.