Insights & innovation track

Get a comprehensive overview of IBM's current and future offerings in the messaging and collaboration market. See the latest demos and hear about plans for Lotus Notes and Domino, Lotus Notes Traveler, Lotus Domino Designer, LotusLive Notes, Lotus Symphony, IBM Docs, and IBM XWork Server. The session also features highlights from our business partners.

This is the session to attend to receive an update on the work IBM is doing across messaging, real time, social, and office productivity technologies to support collaborative work experiences that are truly exceptional. The work being done utilizes these technologies to help unleash employee innovation and team productivity and enable increased company agility to tap new business opportunities. Come to this session for a preview of what IBM is planning for 2012 to build the exceptional work experience.

It has become strategically critical for organizations to focus on developing and strengthening their business relationships online. By emphasizing delivery techniques that include social, mobile, analytics, and enterprise integration strategies, leading organizations are reaping the benefits of competitive differentiation, customer loyalty, profitable growth, and enhanced employee interactions. In this session, we share how customers are realizing these benefits today, and IBM's forward-looking vision for how organizations can reinvent customer relationships and transform the speed of business through online channels.

According to Gartner, Inc. more than 50% of CIOs are making SaaS a top priority this year. IBM has made social business a key component of its fast-growing portfolio of cloud-based solutions. This session describes the directions for LotusLive as a premium IBM SaaS product offering. It also describes the growing portfolio of public and private cloud options, solving a range of privacy and industry needs. Learn how a growing set of customers are combining productivity gains of social business with the economic benefits of cloud. See how enterprises are using the social business cloud to collaborate securely with partners beyond corporate boundaries, and SMBs are transforming sales processes and customer service. Rob Koplowitz, Vice President and Principal Analyst at Forrester also shares his insights about the cloud computing industry and customer adoption trends.

IBM Connections forms the foundation of social collaboration for the enterprise. This session discusses the strategic direction that guides the continuous innovation and expansion of IBM Connections. One key tenant of this strategy we highlight is our continued evolution of incorporating team collaboration use cases with IBM Lotus Quickr. We explore the many opportunities available to our customers and business partners to extend and leverage the robust social capabilities. We also delve into our approach on enabling pervasive access to social services and the transformational possibilities to the enterprise that such an approach enables. We highlight efforts where we bring social to many of our IBM technologies in the enterprise and have a look into the future of innovation to supercharge your business.

For years, no one challenged the (increasingly expensive and inefficient) status quo in office productivity applications. The time has come for every organization to rethink how to meet users' needs for office productivity solutions going forward. Introducing IBM's social document editing in the cloud. Here we discuss a new offering, formerly called LotusLive Symphony, which plans to have a great deal more capability. This session covers IBM's cloud strategy for both our public cloud and private cloud implementations of the capability. Join us and learn about our multi-year strategy to drive choice and innovation, offering not just opportunities for cost reduction but new models to better support team-based document creation. See the advances we're making with the cloud based editors and understand our offering strategy.

Creating highly engaging and exceptional web experiences often requires stitching together a range of different IT assets and sources contextually and seamlessly to the user. Using customer examples, this session shows the many integration capabilities that IBM provides customers to easily leverage social software such as IBM Connections, legacy applications such SAP and Sharepoint, web services, rich media, web content, and other investments in varied web experience requirements - for new value and incremental ROI.

With IBM web experiences, it is possible to deliver socially infused, rich employee web experiences across multiple channels in context with the right business applications and data to engage and collaborate effectively, to improve business productivity, and to deliver better business results. This session provides an overview of solutions and examples of how organizations are reinventing their intranets to help drive social business.

This session focuses on the role communications plays in the emerging social business and how the combination of communications and social fundamentally change the way we work. We touch on the most recent enhancements in the IBM Sametime portfolio. We also outline what you can expect in 2013 – keying on four trends: mobility, cloud, rich audio/video communications, and social. Of course, we highlight how our customers use Sametime to become more engaged, more nimble, more connected, and more competitive, while reducing their communications costs.

Are you still not sure where the cloud is right for your organization? Are you wondering what sets IBM's cloud apart from the competition? Come learn from experts who can share real-world customer scenarios where technology choices, business drivers, total cost of ownership, and return on investment have been key to driving cloud selection decisions. Rob Koplowitz, VP and Principal Analyst of Forrester Research focused on Content and Collaboration, leads this session. In his role, Rob researches and delivers strategic guidance, helping customers choose collaboration platforms and form enterprise social strategies. Rob is joined by Kyle Farnand, IBM's lead social business cloud evangelist, and Chuck Stauber, IBM's Worldwide Online Solution Sales Leader. Come learn from the best in the business on why customers are adopting IBM's social business cloud today.

The social business phenomenon has broad impact on many aspects of business operations. Many business solution areas will be reshaped in the coming years as customer relationships and sentiment analysis evolve, as organizations work ever more closely with external partners and vendors, and as they fundamentally rethink the way they assemble teams of employees to solve problems. The social business strategy is an IBM-level strategy that involves products, services, and expertise from across the company. This session explains the nature and scope of IBM's social business strategy. It examines how we intend to leverage the social networking effect, to pervasively embed analytics to derive insight and focus activities, and to rethink the nature of content and the various risk and compliance issues that arise as a result. We also discuss how IBM intends to package social business technologies and services into business solutions with specific industry value propositions.

In a world where smart phones and tablets have become as popular as PCs and laptops, new mobile collaboration tools are redefining how employees, customers, and partners can work together. At the same time, enterprises are rolling out programs such as 'bring your own device', creating new challenges for IT to protect enterprise data. We review what is being deployed today for users who are demanding mobile access from the most popular consumer devices: iPhone, iPad, Android, Blackberry, and Nokia. We demo the most recent updates for our mobile social collaboration tools: Lotus Notes Traveler, IBM Connections, IBM Sametime and Lotuslive. We look ahead to the future of mobile social collaboration and discuss best practices for how to manage this evolution and discuss IBM strategy to address the needs for mobile applications development and management of mobile risks and security concerns.

This is session is focused on a live demonstration that highlights collaboration horizontally across the entire portfolio. The demo is in the format of "Day in the Life" in which we show how these technologies are integrated into an exceptional work experience leveraged by a social business evangelist. The demo showcases a mix of out-of-the-box features, IBM customized examples, Business Partner solutions, social media, and some sneak peeks at beta code. We demo this across both our on-premises and cloud solutions. The demonstration is a mix of desktop tools, browser only technology, and mobility.

In this session, see how to enrich and extend your Microsoft environment with the power of IBM Collaboration Solutions. Demonstrations show how to fill the gaps to make SharePoint part of your social business and to bring Outlook closer to your business network. IBM Collaboration Solutions integrate into existing versions of Microsoft Office, SharePoint, Outlook, Active Directory and Windows to create a smarter way of working with the tools that you and your users are familiar with and use everyday. From this session, learn just how easily IBM integrates with what you have.

Social business creates opportunity to discover, reach, and engage prospects, customers, employees, and partners. The velocity of these interactions yields much greater responsiveness. At the same time, governance, risk management, and compliance (GRC) is an increasingly critical business imperative. By its very nature, social business introduces content and modalities that are fundamentally new from a GRC perspective. Can this dynamic tension be managed to satisfy both goals? This session explores the topic and presents examples that illustrate effective social GRC design. Hear how new techniques and solutions can bring your social content under the same GRC controls as other content/application types. We assume the perspectives of important constituencies, including IT, financial, and risk management roles. And we discuss social in the context of information lifecycle governance (ILG) and its associated compliance, discovery, and storage components.

Some sources claim that 2.5 quintillion bytes of data are created every day—and that 90% of the data in the world today has been created in the last two years. Regardless of the exact amount, this data comes from everywhere: sensors, posts to social media, tweets, pictures, videos, click streams, and transaction records to name a few. This is big data, and extracting insight from it is the big data challenge. In this talk, we introduce the world of big data, IBM's solutions, and insights from IBM Research, focusing on use of big data in the context of social analytics. We demonstrate how big data and social analytics can transform businesses and how they can improve employee productivity and satisfaction. We answer questions such as‚ "how can businesses improve their sales performance?" and "how do we improve marketing campaigns and lead generation?" Come see how to transform your business by utilizing big data and social analytics.

Communities are a critical element of executing a social business approach but the need for, and requirements of, community management are often not well understood. Good community management improves community productivity for both the members and the organization and reduces the risk that the community will turn into a ghost town, an audience, or a mob. Join Rachel Happe, Principal and Co-Founder of The Community Roundtable, a company dedicated to advancing the business of community. In this session, she covers the basics of community management and provides a framework for developing a successful community strategy.

This session is an overview of the social business application development strategy as it applies to the ICS portfolio of products. As a developer, regardless of your technical background, you understand how you can build or modernize your solutions, leveraging the largest set of technologies in the industry. Come and see the power of social application development in action.

Today, we see innovative use of social business across enterprises, and with social business, there is also a lot of hype. When examining the innovative approaches to social business implemented by enterprises today—those that work well and the ones that don't—we see patterns emerging. Join the discussion about patterns of success. Hear tangible examples and use cases of projects that have achieved their goals. Learn how standards play a role in the successful patterns and use cases. How open standards technology enables organizations to rapidly build the skills and evolve their organizational structure so they may establish repeatable models for success with social business. Dr Diaz provides an update on standards across the various layers of the social business landscape and highlights how recent developments in the community shape the face of open standards based social business and how they may be leveraged for successful social business implementations.

Have you ever handled an important decision through email only to waste time later trying to track it down? Or how about searching for that decision made during an instant messaging chat? It can be like searching for a needle in a haystack! Would you like to have all the information for weekly or monthly reviews in one central location? Finding the right people, using consistent views of information, and capturing how decisions are made improves efficiency and builds confidence in the process. This session discusses how social software and business analytics can help you manage those hard-to-automate decisions and improve communication and transparency for stakeholders. See how an integrated environment with Cognos Business Intelligence, IBM Connections, IBM Sametime, and WebSphere Portal can be used to better manage that monthly review, escalation, or investigation.

Being connected, whether at work or home, is becoming a way of life. And social software has become the dominant provider of that collaboration and human interaction both in the consumer space and the enterprise. As employees connect back to the enterprise with company-provided mobile tools or their personal devices, they expect to be able to stay connected and get work done using the social software they have when they're at the office. This session explores the mobile usage patterns of the IBM social software and collaboration portfolio. We discuss how employees can connect to the people and information that drive professional and business value. IBM Collaboration Solutions (ICS) provides mobile models that fit many needs and many devices. We explore the software capabilities, the architectures, APIs, and future of where the three dominant technology forces— consumer and employee demand, mobile, and social—are taking us.

Today’s business users demand simple, yet intuitive ways to access corporate content – anywhere anytime. Until recently, the user paradigm has been all about accessing and managing content from Web 2.0, mobile, and desktop applications. Once in the repository, automated actions are initiated to drive business processes, records management, and so on. So what’s next? Content-in-context: The power of bringing relevance, intelligence, and insight to content. IBM social content management allows us to weave the social elements into the cloth that is analytics, governance, imaging/capture, and case management through the application of communities and expertise location. The future is here. Join us in a discussion around our product roadmap and how IBM can take your business to a whole new level – a social business level!

Learn about the core principles that make a business solution social. We take you through the basic values that any social business solution design delivers, and we cover core design patterns that enable you to become a social business. Learn about how social design patterns provide direct value to any business solution, how to provide them in the context of the people using them, and how adding social design patterns to a solution enhances the overall value of both your social network and every business solution that makes use of social design patterns.

Learn how global building materials leader CEMEX is accelerating its internal interactions and increasing the business value of its "Shift" collaboration concept by providing highly accessible video and multimedia capabilities to its global workforce. Business unit experts and innovation teams use video and multimedia to easily exchange ideas and experience with geographically-dispersed colleagues, reducing both concept and project development cycles. Executive reports done through video are offering richness of impact and availability not attainable from traditional presentations, encouraging meaningful feedback and dialog within the platform. Compelling use cases and examples, combined with lessons learned from the implementation of an enterprise social media platform, provide a blueprint for broad social video access within your organization.

Hear how MEMC Electronic Materials/Sun Edison are improving their decision making, increasing their productivity and gaining insight inside their solar energy systems business. By joining with IBM, they were able to deliver a social content management system. Join us in a conversation around how MEMC/Sun Edison is bringing relevance and context to their solar material quality systems by providing a managed, yet ubiquitous and device agnostic content collaborative platform for their global business. Attendees not only hear how MEMC/SunEdison is improving productivity and efficiency across their business, but also learn how to leverage these best practices in their own organization.

The rise in consumer-oriented social networking applications and platforms over recent years has drawn curiosity from enterprises both large and small. IDC believes that curiosity has turned into business opportunity as the lines between consumer and enterprise continue to blur. Unfortunately, adoption of social software in the enterprise has encountered some skepticism due to the hype surrounding the technology and the perception that it is the younger generations' means for socializing with friends. Yet evidence shows this doubt is shifting and that enterprise social software is becoming the next generation of collaboration tools to enhance organizational productivity. In this session, IDC shares insights into the business values that are driving organizations toward social business, real-world customer examples of the rewards of such transformation, and the elements that help form a successful social business strategy.

IBM Lotus Domino, IBM Lotus Quickr or IBM Connections is your collaboration platform? - With D-BUSINESS® WebDAV these backend system can be accessed directly to view or synchronize files to Smartphone and/or tablet devices. This access is done by WebDAV protocol and supported by many apps on almost any mobile operating system. Provide your sales representatives with all required files through one single interface. By using the synchronization, all files are always up-to-date and even offline available. D-BUSINESS® WebDAV is also available as Cloud Service from the D-BUSINESS® Center.

Social Media has come a long way from the early days of Facebook, Twitter and YouTube. We have all felt its impact in marketing and public relations, but the pace is accelerating and the drive to harness social tools for business process improvement is more important than ever. How does a company apply social techniques to their business to see the same advantages in customer service, HR or product development (and more!) as we did in marketing? How do companies become a Social Business? Using actionable frameworks and case studies, Sandy Carter, IBM Vice President, Social Business Evangelism and Sales, will discuss how you can create your own Social Business Agenda for greater competitive advantage in 2012.