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Web 2.0 Goes to Work for Business

Success stories and innovations

Web 2.0 success stories and innovations

Enabling people to connect, collaborate and innovate

As Web 2.0 gains traction, businesses are increasingly embracing the technologies and tools. The adoption of Web 2.0 tools such as blogs, podcasts, wikis, social networking and mashups is transforming how companies interact with their customers, partners and suppliers.

Learn how IBM Web 2.0 solutions and technologies are delivering value to customers today.

Featured Web 2.0 success stories

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A Web 2.0 consultancy streamlines collaborative proposal writing and document management with IBM Lotus Quickr

"Web 2.0" represents a new era in computing in which the Web is used as a delivery platform to bring people together in interactions that generate value. A recent start-up, Trovus was founded on observations of how the Web is changing in this way and the assumption that what happens in the consumer world usually flows to the business world a short time later.

Yulon Motors and IBM break new ground for Web 2.0

The move from Web 1.0 to Web 2.0 changed the definition of Internet service. But what will happen when people on the go meet Web 2.0? The sharing of experiences and routes on the Web by travelers, plus travel business operators, has redefined the value of service.

The Sydney Diocese of The Anglican Church of Australia spreads the word with the help of IBM Lotus collaboration tools

The Sydney Diocesan Secretariat (SDS), part of the Anglican Church of Australia is the central administrative organization of the Anglican Church in the Diocese of Sydney, supporting a extensive number of independent Anglican organizations including parish churches, Independent and local schools, Anglican Retirement Villages and Anglican Youthworks.

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Nutra-Flo drives global business with robust collaboration platform

It's no secret that we are what we eat - but what about our crops and livestock? Since 1928, Iowa's Nutra-Flo Company has developed high-performance nutrients to make sure distributors, agridealers, farmers and ranchers around the world are feeding crops and animals only the best. Supported by continuous research, the company's cutting-edge products help its customers remain competitive in an ever-changing marketplace.

ZSL develops Web 2.0 assets 3 times faster with IBM WebSphere sMash

Collaboration is not an option in companies today. It's a necessity. Not only does collaboration provide employees with critical information and ideas that they would not otherwise have, it gets them working together as a team — even if they're spread apart — which helps to boost productivity and speed time to market. Global IT solutions provider ZSL Inc. needed to enable its developer community to answer each other's questions, build on each other's work and be more productive together.

GXS automates forms-based business processes with IBM Lotus Forms capabilities

GXS Trading Grid is a global B2B e-commerce and integration platform that supports the creation and adoption of on-demand supply chain management solutions for companies of any size.

NAV CANADA takes advantage of IBM Rational AppScan software to address the security and compliance of its Web 2.0 applications

To stay ahead of emerging risks and maintain a security-rich flow of business-critical information across internal stakeholders and airline customers, NAV CANADA needed to adopt the latest Web application security technology.

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