Looking for Unica products? Unica software is now part of IBM omni-channel marketing solutions.
IBM Unica products, now IBM marketing software, can deliver single, personalized experiences across channels to increase customer engagement, satisfaction and sales.
IBM Unica products
Design, deliver and measure personalized marketing programs across channels.
Determine the optimal contact strategy for individual customers.
Improve cross-sell and retention rates with a better understanding of customer behavior over time.
Determine the right personalized messages to present across digital marketing channels.
Roll out marketing campaigns faster by tracking processes, budgets and expenses with one collaborative tool.
Enable local marketing teams to access and customize corporate marketing campaigns.
More IBM marketing tools
Why IBM for multichannel marketing?
Read the 2015 Gartner Magic Quadrant report on multichannel campaign management vendors and discover why IBM is a leader.
Better customer-driven messages
See how IBM Campaign delivers personalized, relevant marketing messages across channels.
Video: IBM Omni Channel Marketing Solutions
Learn how to deliver exceptional customer experiences across all channels.