IBM Unica products enable marketers to deliver exceptional customer experiences through coordinated, personalized interactions across multiple channels to increase loyalty and drive revenue growth.

IBM Unica products


IBM Campaign

(formerly Unica Campaign)

Provide sophisticated campaign management to automate marketing programs across channels.


IBM Interact

(formerly Unica Interact)

Deliver the optimal personalized messages in real-time across marketing channels.


IBM Contact Optimization

(formerly Unica Optimize)

Determine the optimal contact strategy for individual customers.


IBM Marketing Operations

(formerly Unica Marketing Operations)

Roll out marketing campaigns faster by tracking processes, budgets and expenses with one collaborative tool.


IBM Opportunity Detect

(formerly Unica Detect)

Apply sophisticated event and pattern detection to better understand customer behavior over time.


IBM Distributed Marketing

(formerly Unica Distributed Marketing)

Enable field marketing teams to customize corporate marketing campaigns for local use.

More IBM marketing tools

Omni-channel marketing

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Provide seamless personalized experiences across channels to increase customer engagement, satisfaction and sales.

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Real-time personalization

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Deliver meaningful interactions with contextually relevant, personalized marketing where and when the customer engages your brand.

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Find out more about IBM Marketing Solutions

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