Value for telcos with dynamic BPM capabilities

IBM WBSF Telco Demo Transcript

Introduction

Today’s business world requires escalating performance levels and dynamic responsiveness from business processes. Unless your organization’s IT budget grows at the same rate, demonstrating the highest value at the lowest cost is imperative.

Optimizing business processes provides the means to innovate new business models, and to offer differentiated products and services while leveraging existing assets. What’s the answer? The IBM WebSphere Dynamic Process Edition. This offering is designed to provide an end-to-end Business Process Management foundation built on IBM market-leading Service Oriented Architecture with WebSphere Business Services Fabric at its core.

Challenges

Typical business processes are difficult to manage, change, or automate. Underlying connections and logic are often complex and rigid – a minor change might involve the exhausted re-routing of several associated business services.

Continuously optimizing your business processes isn’t a simple task. It’s only possible when you combine real-time visibility with the agility needed to make changes on the fly.

WBSF

With the right tools, businesses can give new life to existing IT assets and support business-led process change.

WebSphere Business Services Fabric makes assembling business processes faster and easier by using business service policies to make changes – without IT intervention. What makes working with business service policies so effective? Policies are combinations of declarative statements written in a business context, such as “Repeat customers receive preferred status”. They are not limited by hard code – so change is quick and easy.

Existing IT assets are organized into reusable, sharable building blocks called business services. By keeping these vital blocks and policies separate from the process, you have reusable pieces that dynamically assemble. The overall business process becomes highly flexible and agile.

Altering business service policies, rather than redeploying the business processes, gives organizations the ability to innovate, respond rapidly to external demands, and speed new products or services to market. Customers also gain through enhanced, customized experiences.

Telco industry Example

Today’s communications environment of rapid technological change and innovation presents telecom operations with tremendous growth opportunities. But to take advantage of the opportunities, telcos need to be able to attract new customers, refocus and promote customer satisfaction, and consolidate existing relationships. It’s crucial to be able to create competitive advantage rapidly, with personalized services and new service offerings.

For instance, you can target customers with specially designed offers that reflect their interests and usage of your partners’ services. When customers visit their account page, you can present them with discount bundles that have immediate appeal - the business services that build them have dynamically included tailored partner products based on customer-specific profile information.

Building these new services becomes much faster and more straightforward with WebSphere Business Service Fabric. Telco managers can define new offerings within optimized business processes simply by changing business service policies – the business services are dynamically assembled to deliver the new products. Offerings can be fine-tuned easily to emphasize simplicity and customer appeal.

Get a head start with the IBM Telecom Operations Content Pack. It is part of the IBM Service Provider Delivery Environment Framework – an SOA-based telecom industry framework focused on the telecom service lifecycle from creation through maintenance. It contains a variety of prebuilt assets with extensive customer-specific processes, designed to further accelerate deployment of business services. These assets are provided in the form of Business Services Templates - each is fully optimized for use within the Telco industry, and they all align with Telco industry standards. Importantly, the Content Pack distills the experience of IBM and its customers to maximize the effectiveness of your implementation.

Closing

Real time insight and agility let you continuously optimize and adapt your processes rapidly to changing needs, allowing you to maintain continuous alignment between business and IT. BPM from IBM empowers you to optimize your business processes through change.

With WebSphere Business Service Fabric at the core of your BPM strategy, you can modify business service policies rather than processes. It is a key component of the WebSphere Dynamic Process Edition. IBM designed the WebSphere Dynamic Process Edition to provide an end-to-end foundation of BPM capabilities so you can continuously optimize your business processes. These capabilities include tools for the business user to visualize, understand, document, and simulate business processes, including human workflows. An SOA-based process engine is capable of dynamic execution of business processes based on business policies, service selection, and a comprehensive Business Activity Monitoring or BAM, providing a real-time view of your business processes and operations.

This comprehensive foundational offering is part of the IBM Business Process Management Suite. It combines product capabilities from across IBM’s Software Group, that match the way you want to purchase, implement, and upgrade BPM software while protecting and reusing your existing IT investments.

Dynamic processes represent the future of business. The IBM WebSphere Dynamic Process Edition has WebSphere Business Services Fabric at the core, so you can start building today, and discover the flexibility and responsiveness needed to fully leverage your existing IT infrastructure.

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