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Master Data Management

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Companies must deliver trusted information in context to people, processes and applications in order to make solid business decisions, to comply with regulations and to increase customer responsiveness regardless of the complexity of their IT infrastructure.

IBM can address these issues with information on demand solutions including multi form, master data management. Organizations have amassed vast quantities of valuable business information which is growing exponentially. Millions of transactions are stored in process, including critical information about customers, products, suppliers, employees and locations. But while information is the lifeblood of a company, it can become a severe disadvantage if not managed properly. Common data and data functions are often silo’d into different systems CRM, ERP, billing, dozens sometimes hundreds of systems are brimming with outdated, inaccurate and un-synchronized customer product and account data.

These key facts describing core business entities are an organizations master data. Despite years of product additions, acquisitions, pricey integration fixes or perhaps because of them, most organizations still lack the one business tool they simply cannot do without, a single version of the truth about their valuable and core master data.

IBM's master data management or MDM solutions enable organizations to regain control by helping to ensure consistency across all of the applications that create, house and consume master data, through the complete data life cycle. Applications that use Master Data play different roles. The same application may create data, consume data and require data analysis all in real time. These common data domains, whether customer, product location or account information, should serve all systems. These principal Data domains are critical to an organization. Combined they represent a company's master data which is used by front and back office systems to support transactions across the entire organization for maximum business value. MDM’s value is its ability to bring master data together and make sense of the relationships between domains. IBM’s multi-form master data management offering is designed to deliver broad functionality, for example; the types of transactions that would take place might include:

- an operational MDM transaction for real time updates about the customer's billing information

- a collaborative MDM transaction to create the product bundle required

- an analytical MDM transaction who offer the right bundle to the right customer

Master data represents a unique data set governed by its own application principles, designed to ensure it is accurate and valid for the consuming applications functional requirements. MDM must do more than simply house the data; it must manage its use in processes across the enterprise. With Master Data Management Solutions from IBM, common data resides in a single location serving all systems and MDM manages changes, event triggers and notifications across all applications and across the enterprise.

Increase customer satisfaction, drive revenue opportunities and manage risk when you change information only once and access it from anywhere.

Customize an MDM solution with hundreds of pre-built, out of the box, for your industry services.

With IBM MDM server, organizations can reduce costs and exposure to risk, protect the integrity of key business processes, increase revenue by leveraging cross sell and up sell opportunities.

Long story short, IBM multi-form MDM takes care of your master data so you can take care of your customers, your suppliers, your employees and your bottom line.

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