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IBM WBSF Insurance Demo Transcript
Introduction
Today’s business world requires escalating performance levels and dynamic responsiveness from business processes. Unless your organization’s IT budget grows at the same rate, demonstrating the highest value at the lowest cost is imperative.
Optimizing business processes provides the means to innovate new business models, and to offer differentiated products and services while leveraging existing assets. What’s the answer? The IBM Websphere Dynamic Process Edition. This offering is designed to provide an end-to-end Business Process Management foundation built on IBM market-leading Service Oriented Architecture with Websphere Business Services Fabric at its core.
Challenges
Typical business processes are difficult to manage, change, or automate. Underlying connections and logic are often complex and rigid – a minor change might involve the re-routing of several associated business services.
Continuously optimizing your business processes isn’t a simple task. It’s only possible when you combine real-time visibility with the agility needed to make changes on the fly.
WBSF
With the right tools, businesses can give new life to existing IT assets and support business led process change.
WebSphere Business Services Fabric makes assembling business processes faster and easier by using business service policies to make changes – without IT intervention. What makes working with business service policies so effective? Policies are combinations of declarative statements written in a business context, such as “Repeat customers receive preferred status”. They are not limited by hard code – so change is quick and easy.
Existing IT assets are organized into reusable building blocks called business services. By keeping these vital blocks and policies separate from the process, you have reusable pieces that dynamically assemble. The overall business process becomes highly flexible and agile.
Altering business service policies, rather than redeploying the business processes, gives organizations the ability to innovate, respond rapidly to external demands, and speed new products or services to market. Customers also gain through enhanced, customized experiences.
Industry Example
Insurance carriers, for example, are becoming increasingly customer-focused. With tight competition for premium dollars, it is crucial to provide agents and customers with the service levels they expect. Insurance business processes, optimized with Websphere Business Services Fabric, leverage reusable building blocks, giving rise to an entirely new approach to how business services are deployed. The dynamic assembly of reusable assets powers a high level of customization. An agent can assemble the right product offering for his customer by making adjustments to business service policies. Real-time changes happen without bringing down the system. Or a carrier can temporarily raise authority levels for claims adjusters to pay claims in an area hit by a tornado, or change underwriting criteria to stop writing auto policies on a vehicle that has reported safety issues.
Get started even quicker with the IBM Insurance Property and Casualty Content Pack. It contains a variety of prebuilt assets with extensive insurance-specific best practices content, designed to further accelerate deployment of business services. These assets are provided in the form of Business Services Templates, and each is fully optimized for use within the industry, allowing you to build services more quickly. The extensive experience of IBM customers, distilled into the valuable content pack, is available to strengthen your implementation.
The IBM Websphere Dynamic Process Edition, with Websphere Business Service Fabric at the core and the Property and Casualty Content Pack, are just some of the assets in IBM’s Insurance Process Acceleration Framework, an SOA foundation for deploying process solutions in an insurance environment. This framework also includes the Insurance Application Architecture, industry-leading process and information models to help you transform and rapidly enable fast and flexible insurance processes.
Closing
Real time insight and agility let you continuously optimize and adapt your processes rapidly to changing needs, allowing you to maintain continuous alignment between business and IT. BPM from IBM empowers you to harness the power of change through your business processes.
With WebSphere Business Service Fabric at the core of your BPM strategy, you can modify business service policies rather than processes. It is a key component of the Websphere Dynamic Process Edition. IBM designed the Websphere Dynamic Process Edition to provide an end-to-end foundation of BPM capabilities so you can continuously optimize your business processes. These capabilities include tools for the business user to visualize, understand, document, and simulate business processes, including human workflows. An SOA-based process engine is capable of dynamic execution of business processes based on business policies, service selection, and a comprehensive Business Activity Monitoring or BAM, providing a real-time view of your business processes and operations.
This comprehensive foundational offering is part of the IBM Business Process Management Suite. It combines product capabilities from across IBM Software Group, that match the way you want to purchase, implement, and upgrade BPM software while protecting and reusing your existing IT investments.
Dynamic processes represent the future of business. The IBM WebSphere Dynamic Process Edition has Websphere Business Services Fabric at the core, so you can start building today, and discover the flexibility and responsiveness needed to fully leverage your existing IT infrastructure.
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