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Social Business Jam. Exploring new approaches for the next generation of business. Download the Jam summary.

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Thank you to everyone who participated in the Social Business Jam! The Jam has now concluded

Jam Summary

The Social Business Jam summary report highlights key findings and creative ideas generated by the Social Business Jam. Download the report.

For in-depth details, you can download transcripts from each of the topics covered during the Jam:

Exploring new business approaches

The rapid growth of social networking and mobility has enabled people to tap into the experience of others to accomplish anything – ranging from their work to the way they purchase goods and services.

A web event with worldwide leaders

The Social Business Jam is a web-based event that provides an unrivalled opportunity for thousands of leaders from around the world to pool their knowledge and experiences to examine the next generation of business.

The objective is to cooperatively explore the value of social technology in business, the mitigation of its risks, and the management system required to drive a social transformation.

Building a blueprint for Social Business

In keeping with the cooperative nature of the social revolution, IBM has summarized key findings and highlighted creative ideas generated by the Jam to share with participants.

The output of this discussion serves as a collaboratively created blueprint for organizations to help them become a Social Business.

Social Business Jam Topics

The Social Business Jam addresses a core set of topics that organizations are seeking to better understand.

Building the Social Business of the Future

  • What new social innovations can we theorize?
  • How can social technologies help to deliver value through core business processes (R&D, HR, Finance etc).?
  • Forum Host: Alistair Rennie, General Manager, IBM Collaboration Solutions

Building Participatory Organizations Through Social Adoption

  • How can we align our organizational model, culture, and leadership social business adoption?
  • How do we quantify the value of Social Business for the enterprise?
  • Forum Host: Denis Brousseau, Vice President and Global Leader, Organization and People for IBM

Using Social to Understand and Engage with Customers

  • How does Social Business impact the future of CRM, marketing or communications
  • What are the implications for the way we manage brands?
  • Forum Host: Jon Iwata, Senior Vice President, Marketing and Communications for IBM

What Social means for IT

  • How can IT organizations get these social technologies implemented in organizations?
  • What technology options are there available to enable this transformation?
  • Forum Host: Patrick Toole, Vice President and Chief Information Officer of IBM

Identifying Risks and Establishing Governance

  • What are the real risks of Social Business for the enterprise?
  • What are the right policies and strategies to manage social interactions internally and externally?
  • Forum Host: Harriet Pearson, Vice President, Security Counsel & Chief Privacy Officer for IBM

Jam transcripts