IBM acquires Silverpop

Cloud-based digital marketing provider

Silverpop, an IBM Company, is a cloud-based digital marketing provider that offers email marketing and lead management solutions. Silverpop Engage uses customer data and individual behaviors, collected from a variety of sources, to inform and drive personalized interactions in near real time. By providing deep, behavior-based customer insights and an intuitive engagement engine, Silverpop can reduce the complexity of omni-channel marketing and enable exceptional experiences for customers across the buyer journey.

As part of the IBM ExperienceOne integrated portfolio, Silverpop helps convert prospects into loyal customers through more relevant one-to-one interactions.

More about Silverpop Engage

Silverpop Engage helps marketers:

Featured Silverpop capabilities

Orchestrate digital interactions to attract and retain new visitors and grow revenue.

Related software