Digital Marketing Optimization:
Building Lasting Relationships
Integrating all your digital marketing channels – web sites, mobile, search, display ads, email and social media – not only gives you action based analysis but also provides deeper customer behavior insight.
Find out below how to turn your analysis, into insight, and into action.
• Ranks a leader overall in The Forrester Wave™: Web Analytics, Q4 2011
• Has the highest scores in corporate strategy and application usability and administration
• Helps marketers turn their passion for marketing into business success
• Focus on what counts instead of what’s cool
• Define a strategy that makes every mobile investment count
• Harness the integrated power of analytics, social and mobile to connect with customers
IBM Digital Marketing Optimization Suite (PDF, 355KB)Read how to bring science to the art of digital marketing:
• Identify customer motivation at each lifecycle stage with advanced segmentation
• Automate relevant content across email, display advertising, search, mobile and social
• Impact conversions with the right marketing spend and campaigns
Read now (355KB)