Creating Connections Across Channels
When a customer opens email, receives a catalog, dials a call center, tweets – they are connecting with your brand. When you deliver a relevant and consistent experience across all channels – you are connecting with your customer.
Explore the topics below to see how you can create an ongoing dialogue with your customers.
• Expert tips to drive marketing strategies and technology decisions
• Key findings, market implications, and solid recommendations
• Using benchmark data to determine best day and time to send email
• Deal with mobile and global deliverability issues
• Converge email, social media and other channels to deliver relevant messages