Interaction Optimization:
Creating Connections Across Channels

When a customer opens email, receives a catalog, dials a call center, tweets – they are connecting with your brand. When you deliver a relevant and consistent experience across all channels – you are connecting with your customer.

Explore the topics below to see how you can create an ongoing dialogue with your customers.

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  Predicts 2012: Marketers Must Adapt, Differentiate and Innovate in Social CRM, SaaS and IMM

  An insightful Gartner report unveiling:
  • Expert tips to drive marketing strategies and technology decisions
  • Key findings, market implications, and solid recommendations

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  Isolation versus Integration:
  Making the Move to Cross-Channel Customer Communications

  See how to create a strategy to:
  • Coordinate customer communications across marketing and channels
  • Deliver consistency and relevancy across channels
  • Make every marketing investment work for you

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  Email Deliverability:
  Use 2011 Benchmarks to Ensure 2012 Results

  Email marketing insights to help you:
  • Using benchmark data to determine best day and time to send email
  • Deal with mobile and global deliverability issues
  • Converge email, social media and other channels to deliver relevant messages

Achieve 1-to-1 customer dialogues by coordinating across channels