Interaction Optimization:
Creating Connections Across Channels

When a customer opens email, receives a catalog, dials a call center, tweets – they are connecting with your brand. When you deliver a relevant and consistent experience across all channels – you are connecting with your customer.

Explore the topics below to see how you can create an ongoing dialogue with your customers.


Predicts 2012: Marketers Must Adapt, Differentiate and Innovate in Social CRM, SaaS and IMM

An insightful Gartner report unveiling:
• Expert tips to drive marketing strategies and technology decisions
• Key findings, market implications, and solid recommendations
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Email Deliverability: Use 2011 Benchmarks to Ensure 2012 Results

Email marketing insights to help you:
• Using benchmark data to determine best day and time to send email
• Deal with mobile and global deliverability issues
• Converge email, social media and other channels to deliver relevant messages
Download now

Achieve 1-to-1 customer dialogues by coordinating across channels

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Interested in other related topics like e-commerce and customer services? See more resources