Optimize business opportunities with trusted product information

Sellers are catering to market demand by introducing new, differentiated products at faster rates than ever.

Many of these offerings are complex, including sophisticated technology, service and subscription, and financing components. Product information is at the center of these trends. If managed correctly, product information can empower sales, marketing and supply chain initiatives to take your business to the next level.

IBM InfoSphere software addresses six key requirements for managing product information throughout the enterprise: