IBM Project Northstar

Leading the way in exceptional customer experiences

Introducing IBM Project Northstar...

Your business is built on the relationships you have with your customers. Increasingly, those relationships develop and grow over the web. To help organizations provide exceptional web experiences through multiple channels, IBM is introducing Project Northstar – A vision and multi-year roadmap for how organizations can create next-generation online experiences.

IBM Project Northstar provides a new way forward, with the right combination of capabilities needed to deliver highly engaging, personalized, and differentiated web experiences that meet the evolving needs of today's customer. Read on to learn how to attract and retain the best customers, improve brand loyalty, increase customer satisfaction, and lower operational costs.

Learn more about the IBM Project Northstar vision.

Vision Demo

Explore the IBM Project Northstar Vision. This four-part demo illustrates how a company could deliver a highly personalized and social experience for its customers. Please note that these are large files and will take some time to download.

Our new offering

IBM Customer Experience Suite: Content management, built-in social and real-time communication, marketing tools, mobile device support, analytics integration support and more

Watch how Customer Experience Suite can impact your bottom line in your specific area of focus -- Marketing & Sales, Customer Service, and IT (00:01:18)

Featured enhanced products

WebSphere Portal Server: New social capabilities and enhanced analytics integration to help competitively address new market opportunities

IBM Web Content Manager: A new and improved UI, content creation and publication enhancements, and more

Vision White Paper

Whitepaper (PDF, 986KB)

Read about the IBM Project Northstar Vision. This white paper outlines IBM's vision and strategy for exceptional web experiences

For your consideration

Exceptional Web Experiences provide benefits that are difficult to ignore:
400% higher visit-to-lead conversion rate
41% lower page abandonment rate
16.6% more recommendations by customers for products and services
15.8% fewer customers lost to competitors
14.4% repeat purchase interest by customers

Forrester Research, Inc.