Know your customer and increase conversion rates

Online Marketing Optimization

Coremetrics Continuous Optimization Platform

Coremetrics provides businesses with real time insight into how consumers are interacting with their brands online.

Coremetrics tracks customers and prospects as they interact with a businesses' online presence providing a single comprehensive view of each visitor’s behavior over time and across channels.

This historical data is used to automate real-time personalized recommendations, email targeting, display ad targeting across leading ad networks, and search engine bid management.

Marketing Management and the Enterprise

As one of IBM’s marketing management solutions, Coremetrics’ innovative online marketing optimization solutions turn your passion for marketing into business success.

Every day, more than 2,000 online business sites globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimize their online marketing.