Business mashups enable individual efficiency and innovation

Business mashups offer organizations a way to rapidly adapt to changing business needs. In a 2008 survey conducted by IBM, a majority of CEOs rated their organization's ability to manage change 22% lower than their expected need for change. Business mashups can give people the tools needed to adapt to change, develop new insights, and act on new business opportunities.

With IBM® Mashup Center, organizations can unlock and transform diverse sources of information into mashable assets such as feeds and widgets. These assets can then be dynamically assembled into new applications that address daily business challenges. Enabling business users in this way can reduce application backlog, lower development and increase the reuse of existing assets to reach more people cost-effectively.