Customers approach the shopping experience with greater access to technology and information than ever before. They expect to engage with companies when and how they want, in person, online and on the go. Solutions and a Smarter Commerce approach from IBM can help you win over today’s connected customer.
What IBM offers
IBM offers retail solutions containing integrated capabilities for marketing and customer management. Select your highest priority projects and add others as you need them.
Customer Insight
Consumers generate a lot of data, not only when they make purchases, but when they interact on social websites. IBM retail analytic software uses actual and predicted consumer behavior data to identify, define, and align offerings with what customers value. With the help of advanced analytics, retailers can use customer data to become customer-centric enterprises.
Consistent Customer Information
Building stronger bonds with customers is an essential part of the customer-centric enterprise. Align your marketing with consistent customer information to better accommodate consumer preferences.
Social Retailing
With a social computing platform, you can facilitate customer interaction and social commerce. Enhance your online presence with a social community and host reviews blogs and forums.
Social Media Analytics
Capture consistent customer activity profiles across web sessions to create an aggregate view of a retailer's brand across various forms of social media. Understand individual customers or prospects behavior or attitude toward a retailer's brand within a social media context.
Cross–Channel Campaign Management and Optimization
Leverage your marketing dollars with consistent and targeted marketing campaigns. Deliver relevant messages to your customers for more effective marketing and sales. Analyze your campaigns with tools that help you fine tune your results for maximum return.
Digital Marketing and Search Optimization
Analyze digital journeys of customers across channels while delivering highly relevant recommendations, display ads, and personalized emails. Identify, attract, re-target and acquire new potential customers in digital channels.
Marketing Resource Management
Better align marketing activities with organizational objectives and strategies. Reduce overlapping and conflicting marketing campaigns.
Smarter retail success story – Leverage brand on a unified platform
An example of the smarter shopping experience is online retailer 1-800-FLOWERS.com. IBM worked with the gift and floral retailer to replace 14 disparate food and gift e-commerce systems with a single unified platform, resulting in a seamless, unified shopping experience for customers. The online retailer increased revenue by being able to cross-sell across brands and significantly reduced costs with the new platform’s capabilities. Read the case study.
Benefits of the Marketing and Customer Management solution
- An integrated view of the customer across channels, resulting in a consistent and satisfying customer experience that enhances relationships.
- Opportunities to build customer loyalty by delivering personalized offerings and a consistent brand experience across channels.
- Identification of marketing opportunities at an early stage with advanced analytics and retail data models.
- A social commerce platform to support customer advocacy.
- Streamlined business processes and integration across multiple systems.
Learn more
To learn more about how IBM Retail Industry solutions can help your business grow, contact your IBM representative or IBM Business Partner.
Featured case study
Read how outdoor sports retailer Moosejaw Mountaineering raised the bar for its customers’ shopping experience by creating consistent shopping interactions on the web, on the phone, and in the store.