
Why IBM for Media and Entertainment
IBM provides software that enables media and entertainment companies to build smarter solutions that address a rapidly changing market through capabilities that help build an agile digital supply chain to quickly bring new products to market, meet the increasing demands of the digitally-savvy customer, and pursue cost savings and new revenue opportunities.
What we offer
The Media Enterprise Framework is comprised of an organized collection of IBM software products, best practices and assets, which, in conjunction with a business partner ecosystem provides solutions to media industry-specific problems. It includes documented implementation approaches based on successful projects that IBM has executed across all major industry segments - - film, entertainment, publishing, information providers, media networks, sports and advertising.
The Media Enterprise Framework strengthens line-of-business and IT collaboration by supporting five software capabilities critical to smarter media & entertainment industry solutions:
- Media, Metadata & Information Management: Establish a holistic and trusted view of information across the enterprise and achieve integration between disparate systems with technology and processes to capture, manage, store, preserve and deliver data and unstructured content.
- Business Process Transformation: Model, manage and optimize business processes by leveraging a unique, standards-based SOA infrastructure that is 'media aware' and can automate and orchestrate the flow of digital media content throughout an enterprise.
- Business Analytics & Optimization: Leading edge algorithms help you develop predictive analytics and business optimization – helping clients enhance decision making about what markets to pursue, how to package and price offerings, and how to make operations more effective and efficient.
- Multi-Channel Enablement: A broad spectrum of multi-channel focused application solutions including visual design, user experience and complex application development that transform the customer experience and create new revenue generating opportunities.
- Infrastructure Management & Security: Management tools enabling secure and optimized performance across all assets, networks, systems and channels.
A media company can build its own roadmaps for transformation using the framework approach to help deliver projects faster and with less risk. The Media Enterprise Framework will help you migrate to a more strategic and flexible technology architecture that is aligned with the needs of your business. Implement gradually, one solution project at a time, adding to the framework as new projects come on board.
