Improve marketing, underwriting and claims
IBM Customer Care and Insight solutions provide a single, enterprise view of insurance information. Gain easy access to the information you need to strengthen customer relationships with relevant and timely insights. Make real-time, predictive business analytics available to all levels of your organization to:
See how IBM helped Corona Direct to:
What IBM offers
Single View of Customer
Leverage a common enterprise data store to give your front-line representatives a complete, accurate view of customers and risks. The solution delivers powerful analytics that generate actionable information for cross-sell and up-sell. This enables you to turn every customer touch point (direct or through distribution channels) into an informed interaction that drives additional business.
Tap into the power of predictive analytics to make the most of every customer over his or her entire lifetime. This solution analyzes historical data to predict customer behavior, identify specific behavior patterns during transactions, and trigger appropriate recommended actions for insurers. This solution generates additional business and improves underwriting results.
Retention and additional penetration into an account or household are critical to reducing costs and increasing revenue. This solution helps your organization execute better customer servicing from both contact centers and in-person sales forces. Your organization benefits from increased wallet share, less churn, and fewer lapses.
Campaign & Marketing
To execute effective marketing tactics and drive successful campaigns, you require relevant information, monitoring of marketing activities, and timely responses to changing situations. This campaign and marketing solution gives you a toolset that enables insurance marketing professionals to execute effective marketing campaigns. Now you can drive better brand recognition and open target markets that leverage both traditional and direct medium.
Cross Sell & Up Sell
Expanding market penetration and wallet-share within an account or a household requires good customer insight. It’s important to proactively propose the right product and the right time to the right customer -- who is the decision maker. This cross sell and up sell solution gives you relevant information, powerful analytics and automated rules. Now your staff can perform the proper activities on a timely basis to maximize revenue opportunities.
Benefits of Customer Care and Insight solutions
Key software products
IBM has proven enterprise software products for Customer Care and Insight solutions which are used by insurance companies worldwide.
|Information Management Software||
Cognos 8 Business Intelligence|
IBM SPSS Statistics
WebSphere iLog Business Rule Management System
|Lotus Software||WebSphere Portal software|
To learn more about how IBM Customer Care and Insight solutions can help your business grow, contact your IBM representative or IBM Business Partner.
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