Life Sciences Solutions

Competition and regulation are fundamental issues life sciences companies must directly address to succeed. Tap into IBM’s life sciences expertise and proven technology improve clinical development processes, act on insights to drive growth, and enhance relationships across the ecosystem.

The IBM Health Integration Framework is a platform for implementing comprehensive solutions to support research and development, supply chain transformation, sales and marketing transformation, and business model transformation.

See how Bayer Schering Pharma uses IBM SPSS Analytics to:

• Identify very precisely defined target groups using priority segmentation.
• Target doctors by segment using mailings, e-detailing measures or company representatives.
• Enable higher levels of customer satisfaction among doctors.
• Gain deeper insights and competitive advantages by using in-house analysis of survey and trial data instead of external market research institutes.

Research and Development Transformation

• Transform R&D to develop new business models to compete more effectively, fuel innovation in R&D and drive greater discovery productivity.
• Enable secure data sharing and transfer, and improve communication among investigators, physicians and patients.
• Comply with regulations such as GxP and 21CFR11 for the sharing and management of controlled content.

Solution projects include:

• Life Sciences Portals and Collaboration
• Business Analytics and Optimization
• Secure Data Sharing and Data Transfer
• Medical Image Management for Regulatory Compliance
• Regulatory Compliant Enterprise Content Management

Supply Chain Transformation

• Develop a visible and secure supply chain to comply with regulations, prevent counterfeit drugs and reduce operating costs.

Solution projects include:

• Supply Chain Optimization
• Pharmaceutical Track and Trace
• Asset Management for Life Sciences

Sales and Marketing Transformation

• Deliver key information to consumers and physicians at the right time, to optimize sales and marketing spend and improve campaign results

Solution projects include:

• Multi-channel Marketing and Analytics
• Promotional Spend Compliance

Business Model Transformation

• Coordinate care across the continuum from a patient-centered perspective, to move from episodic care to preventive care.

Solution projects include:

• Care Management