Focusing on consumer intimacy
The most successful Consumer Products organizations co-create products and services with both customers and consumers. With IBM Smarter CP Marketing solutions, you can:
What IBM offers
Improve insight into which consumers to target and how to understand and integrate their sentiments from both social and traditional channels. Ultimately, you can predict how to improve consumer programs and brand equity and then take appropriate action.
Gain integrated information and analytics to enable insights in consumer driver areas. Personalize these offers and deliver a 1:1 message in multi-channel campaigns crossing email, loyalty programs and social analytics.
Develop and introduce innovative, differentiated products by collaborating with suppliers, retailers and consumers. This solution speeds product development cycle time by reducing data duplication, standardizing product codes and units of measures, aggregating data sources and synchronizing outside parties.
Direct to Consumer Selling
Develop stronger relationships with your consumers by selling to them directly. This is great way to get direct feedback on existing products and new products to be introduced into the marketplace.
The software in these solutions deliver strategic business capabilities
To learn more about how IBM Smarter CP Marketing solutions can help your business grow, contact your IBM representative or IBM Business Partner.
Research, analysis and perspectives explore the most relevant consumer products industry issues.
A road map for solution development
IBM Business consulting
Check this page for IBM strategies and updates on key trends affecting your industry.