Focusing on consumer intimacy
The most successful Consumer Products organizations co-create products and services with both customers and consumers. With IBM Smarter CP Marketing solutions, you can:
- Integrate consumer centricity into core processes.
- Develop deep, meaningful and valuable insights from the plethora of available data.
- Directly engage and stay in tune with consumers.
What IBM offers
Consumer Insight
Improve insight into which consumers to target and how to understand and integrate their sentiments from both social and traditional channels. Ultimately, you can predict how to improve consumer programs and brand equity and then take appropriate action.
1:1 Consumer
Gain integrated information and analytics to enable insights in consumer driver areas. Personalize these offers and deliver a 1:1 message in multi-channel campaigns crossing email, loyalty programs and social analytics.
Product Innovation
Develop and introduce innovative, differentiated products by collaborating with suppliers, retailers and consumers. This solution speeds product development cycle time by reducing data duplication, standardizing product codes and units of measures, aggregating data sources and synchronizing outside parties.
Direct to Consumer Selling
Develop stronger relationships with your consumers by selling to them directly. This is great way to get direct feedback on existing products and new products to be introduced into the marketplace.
The software in these solutions deliver strategic business capabilities
- Smarter Commerce for Consumer Products
- Business Analytics for Consumer Products
- Enterprise Marketing Management
Learn more
To learn more about how IBM Smarter CP Marketing solutions can help your business grow, contact your IBM representative or IBM Business Partner.
Smarter products
Research, analysis and perspectives explore the most relevant consumer products industry issues.
Featured brochure
A road map for solution development
Consumer products industry framework from IBM (566KB)
IBM Business consulting
Check this page for IBM strategies and updates on key trends affecting your industry.