Consumer Products Industry Framework

Create your own industry agenda for transformation by implementing each solution one project at a time.

Your roadmap for solution development

The IBM Consumer Products Industry Framework supports a smarter way of performing business operations through integrated solutions that help you accelerate your business performance.

Built on IBM software and industry expertise and using open standards that allow it to easily integrate with other systems, the framework provides advanced information management, analytics, automation and integration of processes among business areas.

Smarter Consumer Products solutions also leverage the full range of commerce and marketing solutions.

IBM Consumer Products Industry Framework solution areas

With the framework approach, you develop a plan to streamline and upgrade your technology infrastructure as your business needs evolve. Select your highest priority projects and add others as you need them.

1:1 Consumer
Build a direct relationship with consumers. By ‘getting connected,’ you can better understand and predict consumer behavior. Then you can leverage this insight to provide consumers with differentiated products that meet their needs.

Smarter Customer Collaboration
Ensure that the right product is on the shelf at the right time. Increase trade promotion effectiveness. Improve retail collaboration, distributor management and direct store delivery.

Smarter Supply Networks and Manufacturing
Build smarter supply chains by accommodating advances such as downstream demand data and advanced predictive analytics.

Enterprise Information Management
Monitor and adjust to changing market, competitive and internal business conditions by integrating internal and external information, and by making this information visible through enterprise dashboards.

Learn more

To learn more about how the IBM Consumer Products Industry Framework can help your business grow, contact your IBM representative or IBM Business Partner.

Smarter products

Research, analysis and perspectives explore the most relevant consumer products industry issues.

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A road map for solution development

IBM Business consulting

Check this page for IBM strategies and updates on key trends affecting your industry.