Increase revenue and margins
With IBM Smarter Customer Collaboration solutions, you can build and support a collaborative commerce business model and IT infrastructure to work with the retail industry. Now you can effectively involve customers to generate growth, margin and true differentiation by delivering the right product at the right time to the consumer.
What IBM offers
Store and Shelf Performance
Collaborate with retailers to improve operations including promotions, category management and pricing decisions.
Trade promotion enablement
Integrate promotions planning effectively with retail partners and improve visibility of promotion performance. Leverage these new insights to drive future promotion plans.
Category and shopper insights
Take action on critical insights across the entire business planning lifecycle. Set broad corporate strategies. Determine key target segments. Collaborate with partners and flawlessly execute marketing and merchandising plans.
Create a defined collaboration process to connect the manufacturer to the retail outlets. Manage the entire distribution network while providing flexibility and scalability to grow.
Direct Store Deliver (DSD) and field sales enablement
Enable direct store deliver and the ability to manage products from order to shelf with real-time visibility of inventory.
The software in these solutions deliver strategic business capabilities
To learn more about how IBM Smarter Customer Collaboration solutions can help your business grow, contact your IBM representative or IBM Business Partner.
Research, analysis and perspectives explore the most relevant consumer products industry issues.
IBM Business consulting
Check this page for IBM strategies and updates on key trends affecting your industry.