Customer Care and Insight Solutions

IBM banking software helps banks gain a holistic, single view of the customer and glean deeper insight into customer needs, so you can innovate with less risk. Develop high quality, tailored services to restore customer confidence, increase loyalty, and drive revenue.

The Customer Care and Insight solution has seven areas containing specific projects that address the needs of each area. Select your highest priority projects and add others as you need them.

Customer Information Optimization
Customer information is the basis for nearly all banking operations. With a common data repository, banks integrate multiple sources of data and create an enterprise view of the customer.

Customer Insight Optimization
Gain insight into customer behavior at the point of interaction to better understand customer needs and preferences.

Multi-channel Transformation
Integrate your front office channels – branch, Internet, call center, kiosk, ATM, and mobile – to improve the customer experience and sales.

Sales Process Optimization
Use customer insight to enhance sales processes such as account opening, lending, cross and up-selling, and dynamic product bundling.

Service Process Optimization
Drive high customer satisfaction to maximize results and market share. Manage services performance with near real-time dashboards.

Compliance Process Optimization
Simplify and streamline multiple sources of information required for regulations and compliance reporting. Comply with customer-facing requirements such as Know Your Customer and Customer Identification.

Marketing Process Optimization
Analyze customer information effectively to better segment customers, analyze their needs, and respond to market trends.

Unlock your customer data and get valuable insights with solutions that provide these benefits:

• Improve customer retention using a single customer view across channels, creating a consistent and satisfying customer experience.
• Reduce the cost and complexity of keeping data in sync across many applications and uses.
• Use analytics with customer data to plan cross and up-sell campaigns.
• Improve data quality and service different processes with one data source.
• Simplify expansion of your infrastructure one project at a time.

Learn more

To learn more about how IBM Banking Industry solutions can help your business grow, contact your IBM representative or IBM Business Partner.