IBM - Smart SOA Approach

SOA HIGHWAY A series to help fast-track your SOA plans, Acceleration your potential for success with SOA

You don't have to go beyond the front page of the newspaper to witness turbulent change. How to adapt to change continues to be the number one concern of CEOs. The IBM Global CEO Study 2008 reports:

Organisations are bombarded by change, and many are struggling to keep up - the gap between such change and their ability to adapt has tripled in two years.
Nearly all CEOs are adapting their business models - two-thirds are implementing extensive innovations.

The Smart SOA approach shares the "smarts" from more than 7,000 customers to guide you in your struggle to quickly and effectively adapt to change. By helping you become more agile, improve performance, and grow your business, Smart SOA powers smarter business outcomes.

Smarter business outcomes aren't just a game of chance. They are a product of smarter business approaches that include:

The way you design your business to ensure agility
Optimising processes based on business insight and action
Better technology that is easy to implement and is more consumable
Reaching and retaining today's connected customer

IBM continues to help companies achieve smarter business outcomes with important announcements (PDF, 3.04MB) in the following areas:

Drive Agility into the Organisation — Keep pace with change by using IBM's best practices guidance for your industry, end-to-end business design methodology, industry solutions and frameworks to get started quickly, and agility metrics to gauge your ability to adapt.
Tame Chaos with Process — The right tools help business users to improve and manage processes, without needing IT action. Smart SOA solutions enable change based on business priorities.
Build a Smart SOA Foundation — Create sustainable differentiation by harnessing the power of smarter technology. Gain experience and agility with approachable, proven projects.
Meet New Customer Needs — Today people connect to others through new media, and you need to relate to them in new, cost-effective ways, using Smart SOA methods. You can also support customers needing green advantages and new kinds of skills.

Together these advancements provide the smarter business outcomes of agility, performance, and growth — the essence of the Smart SOA approach.

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