Improve planning, budgeting and operational management of all marketing programs

The IBM® Marketing Resource Management solution is a complete set of capabilities for managing the growing operational complexities. Available through an enterprise software or on-demand deployment model, IBM provides everything you need to improve return on investment (ROI) and better manage your marketing operations.

Solution Components


The IBM® Marketing Resource Management solution allows you to:

IBM's Marketing Resource Management solution can help you improve marketing velocity, visibility, capacity, alignment, compliance and ROI through these benefits: